PR87105

TORONTO, Dec. 8, 2020 /PRNewswire=KYODO JBN/ --

Arc Publishing and Sophi.io today announce the integration of Sophi, The Globe

and Mail's suite of automation and predictive analytics solutions. These native

integrations will be available to the more than 1,400 websites using the Arc

Publishing platform and build on Arc's current integrations and capabilities.

"Sophi.io will equip the publishers, broadcasters and brands Arc supports with

data and insights to make real-time content decisions that drive business

impact," said Scot Gillespie, CTO and GM of Arc. "As an early adopter of Arc,

The Globe and Mail serves as a model for the industry in the pivot to be

digital-first, having refocused resources on strategic initiatives like

building a state-of-the-art analytics team and innovation lab. We're thrilled

to collaborate with them on this integration and look forward to executing on

our joint mission of driving greater efficiency and data-based decisions across

our global customer footprint."

The Sophi Analytics native Arc integration is built into Arc Themes by default,

eliminating the need for custom tagging. This builds on the success of Sophi's

Arc Home integration, bringing web analytics data into the Arc workflow and

helping publishers understand the value of their content as they work.

Phillip Crawley, Publisher and CEO of The Globe and Mail commented "Sophi is

dedicated to driving business transformation for publishers and content

creators utilizing the power of data. I'm glad to see our partnership with Arc

bring Sophi's incredible capabilities directly to Arc customers."

In addition to analytics, the partnership brings a native integration between

Arc's low-code/no-code site editor, PageBuilder, and Sophi Automation. This

automated content curation solution uses powerful predictive capabilities,

natural language processing (NLP) and advanced optimization routines to help

publishers automatically identify, and promote, their most valuable content

across their Arc-powered properties.  

Greg Doufas, CTO at The Globe and Mail, said "The Globe and Mail has been using

the Arc Publishing platform since it was introduced and being able to marry its

incredible strength as a CMS to Sophi's advanced analytics and automated

content curation engine directly within Arc is going to be a game changer for a

lot of publishers."

About Arc Publishing

Arc Publishing (https://www.arcpublishing.com/ ) is an award-winning,

state-of-the-art digital experience platform and suite of tools that's

engineered to meet the demands of modern publishers, brands and broadcasters

around the world. Built by The Washington Post, Arc technology handles complex

multi-site publishing and audience needs across video, web, apps, subscriptions

and ad monetization, providing a competitive advantage enhanced by a set of

sophisticated machine learning and AI-powered tools. Arc has powered the

digital transformation of clients both large and small across the globe, currently

serving more than 1.5 billion unique visitors monthly. At its core, Arc is about

speed and innovation: for readers, newsrooms, brands, advertisers and developers.

About Sophi.io

Sophi.io (https://www.sophi.io ) was developed by The Globe and Mail to help

content publishers make important strategic and tactical decisions. It is a

suite of AI-powered tools that includes Sophi Automation and Sophi for Paywalls

as well as Sophi Analytics, a decision-support system for content publishers.

Sophi is designed to improve the metrics that matter most to your business,

such as subscriber retention and acquisition, engagement, recency, frequency

and volume. Sophi also powers Naviga Publisher for one-click automated laydown

of print newspapers and ePapers.

Media Contacts, Jamie Rubenovitch, Head of Marketing, Sophi.io, The Globe and

Mail, jrubenovitch@globeandmail.com; Molly Gannon, Manager, Communications, The

Washington Post, molly.gannon@washpost.com  

SOURCE: The Globe and Mail Inc.