PR88399

LA VERGNE, Tennessee, March 9, 2021 /PRNewswire=KYODO JBN/ --

In 1851, before blue jeans or even cola, the world awoke to the clickity-clack

of an invention capable of faithfully stitching most any fabric and the

SINGER(R) brand was born. Seventeen decades later, the sewing industry leader

remains just as valued today as it honors its 170-year legacy, releasing six

new products in early 2021 and now an endearing vintage version for sewing fans

everywhere.

SINGER(R) household and industrial sewing machines have had a supportive role

throughout world history -- from stitching frontier essentials in the 19th

century to parachutes and bandages in world conflicts, countless commercial

applications, and currently in the mammoth production effort of PPE for the

2020-21 global pandemic. The company behind the iconic brand also donated

thousands of machines last year to enable the world to make more masks while

encouraging home-based sewing income and hobbies.

Just as the world turned to its sewing machines during the "Spanish Flu"

pandemic, SINGER(R) sewing machines are stitching countless masks to deliver

peace of mind during COVID-19. Recognizing these global initiatives and other

achievements is profoundly meaningful for management, employees as well as

vendors. That passion has inspired the introduction of a Limited Edition 170th

Anniversary Vintage 15-class cast-iron machine in both black and red

versions.---

SVP Worldwide, the company behind the SINGER(R) brand has become synonymous

with its ability to consistently modernize sewing and stay one step ahead of

consumer and commercial needs, leading the sewing industry with many firsts --

from the patent of the sewing machine in 1851 to the first free arm machine,

electric machines, programmable machines, and now into the future with

artificial intelligence.

The brand depends on sewing its path into the future for the industry as a

whole, too, not just its own glory. Dean Brindle, Chief Marketing Officer of

SVP Worldwide, says the SINGER(R) brand will continue innovating within the

sewing and crafting landscape while celebrating its longevity.

ABOUT SINGER(R)

For 170 years, the SINGER(R) brand has been synonymous with sewing. From Isaac

Singer's patent on the first consumer sewing machine in 1851 to the world's

first cloud-based sewing ecosystem in 2015, the spirit of practical design and

creative innovation that characterized the brand from its beginning continues

today.

SOURCE: SINGER

CONTACT: lori.tesoro@svpworldwide.com