Fruit and vegetable research and renewal as a business model, Iulia Iordache at MacFrut China Forum
PR92157
BOLOGNA, Italy, Oct. 13, 2021 /PRNewswire=KYODO JBN/ --
As part of the China Forum organized in MacFrut, the companies involved in the
project The European Art of Taste had the opportunity to present themselves to
the Asian market with a webinar that saw the participation of 111 Chinese
companies and professionals and buyers in the fruit and vegetable sector.
Iulia Iordache, Export Manager, presented King Fruit, the company part of the
Ceradini Group for the sale of fruit and customer relations throughout the
world. In fact, King Fruit's core business is the production of high quality
kiwifruit and strawberries which, thanks to research and development of
production, storage and distribution technologies, has made them among the most
important companies in foreign marketing.
"KingFruit's philosophy," Iulia Iordache declared, "has always been to innovate
and select the best quality fruit. This is why we dedicate ourselves to
varietal research, focusing on maintaining the quality of the product even over
a long distance, studying new packaging solutions that can combine the
preservation of quality with the sustainability of the product."
The Ceradini group, founded in the early 1960s, has over 80 ha in the Veneto
countryside and was among the first to introduce the cultivation of Actinidia,
producing 15,000 tons of kiwifruit per year which are exported to over 30
countries and 6 continents. Thanks to the skills and studies on packaging,
storage and distribution, King Fruit provides delivery solutions for every type
of reality, from hypermarkets to small shops up to consumers all over the
world, guaranteeing the highest standards of products from the best areas for
cultivation, as demonstrated by the quality and safety certifications (Global
Gap, Global Gap Grasp, IFS Food CCPB for the Organic products) obtained over
the years.
"We want to continue to establish ever deeper ties," concludes Iordache. "Based
on mutual trust, the development of technologies and the improvement of the
quality of production in terms of sustainability, taste and safety."
The European Art of Taste project will continue to promote the masterpieces of
nature and art throughout 2021, involving consumers, journalists and
professionals in incoming, in-store events and fairs, in partnership with
European Union and the companies Apofruit, Origine Group, Jingold, King Fruit
and RK Growers.
For further information and details: www.europeanartoftaste.com;
www.europeanartoftaste.ch
Source: The European Art of Taste
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