PR92913

CARLSBAD, Calif., Nov. 9, 2021 /PRNewswire=KYODO JBN/ --

- Build and Race Allows Kids to Build, Test and Race, Opening Spring 2022!

LEGOLAND(R) Parks, a global leader in family entertainment, and Ferrari, the

world's most recognizable luxury sports cars brand, announced the world's first

LEGO(R) Ferrari "Build and Race" interactive attraction is coming to

LEGOLAND(R) California Resort in spring of 2022. Featuring a life-size Ferrari

F40 model developed by the LEGO(R) Group, Build and Race puts guests in the

driver's seat as they make their way through the "garage" to the "racetrack"

using their creativity and imagination to build, test and race their own LEGO

Ferrari.    

Video –

https://mma.prnewswire.com/media/1682400/LEGOLAND_California_Ferrari__v13a.mp4

Photo –

https://mma.prnewswire.com/media/1682401/LEGOLAND_California_Landscape.jpg

"Ferrari is renowned for manufacturing cars unique in terms of performance,

innovation and design, setting the standard for luxury and excellence within

the automotive world. We have millions of young guests who can be inspired from

this to create their own unique cars in this one-of-a-kind testing and racing

facility," said LEGOLAND California Resort President Kurt Stocks.

"We are excited to build upon our existing relationship with the LEGO Group by

combining our leading brands within this transformative entertainment

attraction.  The Build and Race experience has been designed to engage with

both Ferrari and LEGO lovers of all ages, aligning with Ferrari's strategy to

reach out to its younger fans," said Director of Location Based Entertainment &

Esports for Ferrari Annabel Rochfort.

Build and Race features three zones designed to be interactive and inspiring.  

A LEGO pit crewmember will greet guests as they enter the attraction, sharing

Ferrari fun facts, race history, and showcasing themed LEGO race gear and

awards. Once inside the garage, guests have the opportunity to sit in a

life-size Ferrari F40 model developed by the LEGO Group and have their photo

taken. The journey continues as guests get to tap into their creativity and

build their own LEGO Ferrari car to race at one of three racetracks which

include the test zone, steering test track and speed test track. Each track

offers guests different obstacles, challenges and a chance to clock in the

fastest time. A DUPLO(R) build zone offers younger guests the chance to drive

their imagination and design their own creation out of bigger bricks as well!

LEGO minifigure mechanics and crew members will prompt build inspirations

throughout the entire experience.

Finally, once guests have customized their vehicles, raced them through the

obstacles and heard the engines roar, they will be able to create a custom

digital Ferrari race car. Guests can digitally scan their vehicle and further

customize their Ferrari along with their minifigure racing driver. Once

complete, the cars are digitally projected on a LEGO racetrack based on Pista

di Fiorano (a private racetrack owned by Ferrari mainly for development and

testing purposes) and guests can compete with other cars digitally for the

fastest race lap!

Build and Race will be included in the price of admission to LEGOLAND

California Resort. For more information, visit www.LEGOLAND.com/California.

SOURCE  LEGOLAND California

CONTACT: Jake Gonzales, jake.gonzales@legoland.com