PR92895

SHANGHAI, Nov. 8, 2021 /PRNewswire=KYODO JBN/ --

- The shining star of the expo shows Sanya's unmatched appeal as an

international tourism destination

The fourth China International Import Expo (CIIE) kicked off in Shanghai on

November 4, 2021. With its Exhibition Area for Cultural Exchanges and Support

Events, which serves as a new platform for enhancing the visibility of Hainan

province, the city of Sanya showed its appeal to the world by once again

participating in the international exhibition.

The CIIE provides a major opportunity for Sanya to accelerate the establishment

of a free trade port while facilitating the growth of both its domestic and

foreign trade, and, by extension, the growth of its economy. The exhibition

also creates a platform for communications, negotiations and collaborations

between Sanya and its partners in both the domestic and international markets.

During the expo, many Chinese and international exhibitors, dealmakers and

buyers visited the booth to continue negotiations and engage in consultations

while expressing their confidence in the potential of the Chinese market, and

especially that of Hainan province, with Sanya serving as a prime example.

During the exhibition, a team led by Albert Yip, director general of the Sanya

Tourism Promotion Board (STPB), engaged in negotiations and exchanges with a

number of exhibiting organizations in a move to fuel the growth of Sanya's

tourism sector by luring investment.

Notably, the design concept of the Sanya booth was a key element in the

garnering of its star status at the event. The booth depicts a station where

the force of the waves advancing on the shore with the rising tide, in line

with Sanya's commitment to fully leverage its abundant tourism resources and

further the opening-up of its tourism market. The booth also featured an

18-meter space tunnel that was created by using the wave-like design alongside

shoals of fish that swam over the top of the tunnel in various scenarios as if

they are guiding the audience into different spaces. With the trendy designs,

the booth drew the attention of many passers-by who immediately started

snapping photos and selfies, making it an Instagram-worthy location.

The Sanya booth also hosted the "Wonderland Sanya"-themed pop-up dance

performance with Welcome to Sanya as the theme song. With the hosting of the

delightful and fun performance, the booth built a closer connection with the

audience, especially when members of the audience joined in the dance alongside

the professional dancers while engaging in business discussions and

negotiations. Such a result could only be delivered by the Sanya team, coming

from a tropical locale that is also characterized by a passion and

determination that is unique to itself.

During the expo, a surprise appearance at the booth was that of the STPB

mascot, which also proved to be a huge draw. Many visitors were quick to grab

selfies of themselves standing next to the figure of a cute fish, increasing

the Instagram-worthiness of the booth. The visitors could also immerse

themselves into a unique island experience by playing an interactive

motion-sensing game.

The Sanya Exhibition Area for Cultural Exchanges and Support Events at the CIIE

succeeded in doing a thorough job of showcasing Sanya's abundant resources in

the realms of culture, tourism and trade while demonstrating the city's

unmatched appeal as a tourism locale. The city's participation in the event

also opened up new opportunities for the city to enhance its brand image as an

international tourism destination through increased visibility.

SOURCE  Sanya Tourism Promotion Board

Image Attachments Links:

   Link: http://asianetnews.net/view-attachment?attach-id=406771

   Caption: Sanya Exhibition Area for Cultural Exchanges and Support Events becomes an

Instagram-worthy location at the fourth CIIE