PR93109

RIYADH, Saudi Arabia, Nov. 17,2021/PRNewswire=KYODO JBN/--

This grand opening ceremony in Riyadh kicked off the half-year Riyadh Season.

Different from previous events, this Riyadh Season is supported by a

Guangdong-based LED enterprise¡ªUnilumin Group.

"Flaring trees and silver flowers make the night shine like the day; enjoy this

amazing event at this sleepless night." This Chinese verse comes alive in Saudi

Arabia.

Can you imagine the capital of Saudi Arabia turned into an immersive stage

surrounded by LED displays with naked-eye 3D creative contents? Day or night,

the city has become a world of lighting and a land of felicity with an endless

stream of people, fun activities and immersive amusement.  

The parades of floats, the gorgeously dressed dancers dancing passionately,

2,760 UAVs presenting different formations overhead, the firecrackers set off

in the air, the streaming UHD displays.

Through a combination of LED displays and naked-eye 3D creative contents,

Unilumin Group successfully turns the city into an immersive venue and Riyadh

Season into an extraordinary audio-visual feast. This breathtaking event wowed

the locals, tourists and the world.

The displays of 7,000 square meters and creative contents used in the project

are provided by Unilumin Group.

It's a challenging project pressed for time. While the unique climatic

conditions of Saudi Arabia had to be taken into account, the overall design

including naked-eye 3D creative contents was expected to highlight the essence

of Arab culture.

To present a remarkable entertainment event, Unilumin Group, as planned by the

General Entertainment Authority in Saudi Arabia, gave full play to its

technical strengths and aimed for perfection. The project was completed within

60 days from business negotiation, visual effect plan finalization,

installation debugging and creative content production to stage effect

improvement. All displays were lit on successfully, including an ultra-large

spherical screen with a diameter of 8M difficult to design and install.

Riyadh Season is the largest entertainment event in the history of Saudi Arabia

and part of its measures to promote economic and social diversity. The first

Riyadh Season in 2019 lasted for 3 months, remarkably driving the economy. For

the recovery of hospitality-related industries, Riyadh Season this year is

intended to receive 11.5 million tourists, including 500,000 international

tourists.

Outstanding technical strength and professional attitude make this Riyadh

Season shine and Unilumin Group known overseas.  

Contact:

Estella

estella.yan@unilumin.com

Source: Unilumin Group., Ltd.

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   Caption: Riyadh Season in Saudi Arabia Ignited by a Chinese LED Enterprise-Unilumin