PR93107

SAN FRANCISCO, Nov. 17, 2021 /PRNewswire=KYODO JBN/--

-- Investment will further the company's market leadership in the outdoor

activity sector

AllTrails (https://c212.net/c/link/?t=0&l=en&o=3360396-1&h=3777306155&u=https%3A%2F%2Fwww.alltrails.com%2F&a=AllTrails), the most

trusted and used digital guide to the outdoors, today announced

that it has raised $150 million from the growth fund (https://c212.net/c/link/?t=0&l=en&o=3360396-1&h=4272947948&u=https%3A%2F%2Fwww.permira.com%2Fpermira-growth-opportunities%2F&a=growth+fund) of global private equity firm Permira (https://c212.net/c/link/?t=0&l=en&o=3360396-1&h=1284620458&u=https%3A%2F%2Fwww.permira.com%2F&a=Permira), which backs leading tech-enabled and digital businesses. As part of the

transaction, Spectrum Equity (https://c212.net/c/link/?t=0&l=en&o=3360396-1&h=1038992041&u=https%3A%2F%2Fwww.spectrumequity.com%2F&a=Spectrum+Equity) will remain the company's majority shareholder. The investment will

accelerate the company's product development and international expansion,

ultimately helping more people connect to the outdoors.

Photo - https://mma.prnewswire.com/media/1689218/AllTrails_App.jpg

Logo - https://mma.prnewswire.com/media/876716/AllTrails_Logo.jpg

AllTrails is home to the largest collection of digital trail guides, with over

300,000 hiking, running, and mountain biking trails worldwide, and a community

of over 30 million outdoor enthusiasts. The platform helps users find and

explore new trails, connect to routes best suited for their unique needs, and

get outdoors with the peace of mind provided by navigation tools, as well as

reviews and photos from other AllTrails users. With AllTrails, people of all

skill levels can discover, record, and share their outdoor experiences.

"AllTrails was built on the underlying principle that people and communities

are happier and healthier when they spend time outside," said Ron

Schneidermann, CEO of AllTrails. "We use technology to democratize access and

empower people to experience the physical, mental, and emotional health

benefits that are only found in nature. This investment validates our approach

to doing well by doing good, and we're excited to partner with Permira and

Spectrum Equity to bring our platform to more people around the world."

After a breakout year in 2020, AllTrails continues to demonstrate

record-breaking performance as more people look to embrace time in nature as

part of a healthy lifestyle. The AllTrails app has been downloaded more than 40

million times and boasts trail coverage in 190 countries, 30 territories, and

on all 7 continents, making it the most recognized digital brand and

category-leader in the outdoor activity sector.

Bruce Chizen, Senior Advisor to Permira and former CEO of Adobe, said:

"AllTrails has spent a decade building the necessary content to become the

definitive platform for people seeking to explore the outdoors. We are thrilled

to be backing Ron and partnering again with Spectrum Equity and Tim Sullivan."

With the transaction, Bruce will join Tim Sullivan, former CEO of Ancestry, and

Gretchen Howard, COO of Robinhood, on the AllTrails board of directors.

"AllTrails' vibrant community of users has been driving the company's

tremendous growth," said Ben Spero, Managing Director at Spectrum Equity and a

member of the AllTrails board of directors. "We're excited to partner with

Permira to build on this momentum and expand the world's leading digital

community for the outdoors."

About AllTrails

AllTrails is the most trusted and used outdoors platform in the world. We help

people explore the outdoors with hand-curated trail maps along with photos,

reviews, and user recordings crowdsourced from our community of millions of

registered hikers, mountain bikers, and trail runners in over 200 countries and

territories. AllTrails is frequently ranked as a top-5 Health and Fitness app

and has been downloaded by over 40 million people worldwide.

For more information on AllTrails or the AllTrails iOS or Android mobile app

please contact press@alltrails.com.

About Permira

Permira is a global investment firm that backs successful businesses with

growth ambitions. Founded in 1985, the firm advises funds with total committed

capital of approximately US$50bn (EURO44bn) and makes long-term majority and

minority investments. The Permira funds have made over 250 private equity

investments in four key sectors: Technology, Consumer, Services and Healthcare.

The Permira funds have an extensive track record in tech investing, having

invested US $15.9 billion in 58 companies across enterprise cloud adoption,

SaaS, fintech and online marketplaces. Permira employs over 350 people in 15

offices across Europe, North America, and Asia.

Permira's growth strategy is to back disruptive and market leading companies as

they scale to the next level. The Permira and Permira growth funds have

previously backed and helped scale some of the largest and fastest-growing

internet and technology businesses globally, including Zwift, CommentSold,

Klarna, Boats Group, Mirakl, Minted, Catawiki and The Knot Worldwide. For more

information, visit www.permira.com.

About Spectrum Equity

Spectrum Equity is a leading growth equity firm providing capital and strategic

support to innovative companies in the information economy. For over 25 years,

the firm has partnered with exceptional entrepreneurs and management teams to

build long-term value in market-leading internet-enabled software and

information services companies. Representative investments include Ancestry,

Definitive Healthcare, GoodRx, Grubhub, Everly Health, Lucid Software,

Lynda.com, SurveyMonkey, The Knot Worldwide, Verafin, and more. For more

information, including a complete list of portfolio investments, please visit

spectrumequity.com.

CONTACTS:

For AllTrails

Meaghan Praznik

meaghan@alltrails.com

+1-925-949-6091

For Permira

Nina Suter

Nina.Suter@permira.com

+44-207-9594037;

James Williams

james.williams@permira.com

+44-774-7006407

OR

Sard Verbinnen & Co

Permira-SVC@sardverb.com

For Spectrum Equity

Lucy Byrd

lbyrd@spectrumequity.com

SOURCE: AllTrails