PR93185

HANGZHOU, China, Nov. 19, 2021 /PRNewswire=KYODO JBN/ --

PUIG and ProA Supply Chain has jointly announced the opening of PUIG's China

Distribution Center (CDC) in Hangzhou, China at a launch ceremony on October

27, 2021. PUIG is a fashion and fragrance business based in Barcelona with

brands such as Christian Louboutin, Penhaligon's and L'Artisan Parfumeur in its

portfolio.  

PUIG's CDC will play a critical role in overcoming supply chain uncertainties

as PUIG's manufacturing base is in Europe. PUIG selected ProA as its supply

chain partner after a rigorous selection process. ProA's attention to details

embedded in its operation and management philosophy are key differentiation

factors for PUIG, and PUIG believes it can leverage ProA's industry-leading

service to deliver the best customer experience. One of the guests at the

ceremony commented that ProA's professionalism is just like PUIG's fragrance -

it is diffused in the air. ProA's vast experience in luxury cosmetics logistics

also stands out from its peers.

ProA Supply Chain is led by Long Wong, who was sent to China by Amazon in 2006

to head its logistics and supply chain operations. As CEO of ProA, Wong has

built a holistic of omni-channel retail supply chain solution, including its

supply chain system platform, award-winning flexible automation solution and

specialized warehouse and fulfillment service for cosmetics, FMCG and apparels.

At the ceremony, Wong commented that the omni-channel distribution operation

for PUIG and eBeauty Group, PUIG's eCommerce partner, will create significant

synergy and raise the overall service level for PUIG's customers. ProA also

provides the system platform for supply chain management and inventory

optimization for PUIG, as well as personalized services including product

engraving and customized gift packaging, which are keys to deliver luxury brand

customer experience.

Source: ProA Supply Chain