PR93221

RESTON, Va., Nov. 23, 2021 /PRNewswire=KYODO JBN/ --

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and

evaluating media across platforms, is excited to announce it has appointed Mr.

Han Seng Lim as Comscore's Client Services Lead Consultant SE Asia. The role

will add strength and experience to Comscore's APAC region where Mr. Lim will

continue to build on the relationships that Comscore established with both

existing and new clients. Mr. Lim brings more than 20 years of business

experience and sales success across the movies industry in Asia.

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Mr. Lim was most recently Regional VP, Sales and Marketing SE Asia for

Universal Pictures International, where he leaves a proven track record in

exceeding business goals through market development and building client

relationships. Previously, he held a variety of senior roles in the movies

industry.

Mr. Lim graduated from National University of Singapore with a Bachelor of

Business Administration and Management.

"Mr. Lim's experience in the pandemic-stricken region and his vast

understanding of the market will strengthen our insights into the theatrical

business in SE Asia. Now especially, with the reopening of many SE Asian

markets after long periods of lockdown it will be essential that data analytics

and collection assist in the rebuilding and growth." said Frank Perikleous,

Vice President, Movies, APAC & AUS, Comscore. "Along with providing Comscore's

International Box Office Essentials (IBOE) service, which is the world's

leading Box Office database, Mr. Lim will also provide the exhibition community

with access to the latest technologies in data analytics and marketing

intelligence through leveraging Comscore's relationships with Showtime

Analytics and Gower Street to give the industry unprecedented information,

communication platforms and coverage of the region."

About Comscore

Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and

evaluating media across platforms. With a data footprint that combines digital,

linear TV, over-the-top and theatrical viewership intelligence with advanced

audience insights, Comscore allows media buyers and sellers to quantify their

multiscreen behavior and make business decisions with confidence. A proven

leader in measuring digital and TV audiences and advertising at scale, Comscore

is the industry's emerging, third-party source for reliable and comprehensive

cross-platform measurement.

SOURCE Comscore

CONTACT: Comscore, Neil Ripley, Comscore, Inc., +1 (646) 746-0579,

press@comscore.com