PR93297

BEIJING, Nov. 26, 2021 /PRNewswire=KYODO JBN/ --

The China · Heilongjiang ice and snow tourism industry development index and

the 2021 winter tourism promotion meeting was held on Wednesday in east China's

Shanghai.

Guests and more than 30 mainstream media representatives gathered at the event

to take a journey on ice and snow wonderland.

At the event, the China · Heilongjiang ice and snow tourism industry

development index report and Heilongjiang tourism data report (2021) were

officially released. The Heilongjiang Provincial Culture and Tourism Office,

together with Harbin, Mudanjiang, Daqing, Yichun, and other cities and regions,

respectively introduced their own featured winter tourism product routes.

As China's first provincial-level ice and snow tourism theme index

(https://en.imsilkroad.com/exponent#tab=cut-a2), the China · Heilongjiang ice

and snow tourism industry development index showed that Heilongjiang is one of

the provinces with the most abundant ice and snow culture and natural resources

in China, and has a rich variety of existing ice and snow tourism products and

the relatively high concentration of major ice and snow tourism destinations,

which can provide a more convenient viewing and playing experience for tourists.

The Heilongjiang tourism data report mainly explores the trend of Heilongjiang

tourism market in the post-epidemic era, and provides insights into the

consumption characteristics of Heilongjiang tourists, which could provide an

empowering foundation for the promotion of ice and snow tourism in the

province. Besides, the report also reveals that the province's tourism recovery

has already entered a brand new development stage.

This event was jointly organized by the Heilongjiang Provincial Culture and

Tourism Office and China Economic Information Service (CEIS) of Xinhua News

Agency.

It is leaned that this winter, Heilongjiang has launched three major ice and

snow tourism theme products, 148 ice and snow tourism destinations, five ice

and snow tourism cities, six ice and snow tourism lines, and 15 ice and snow

tourism must-see destinations, offering tourists a feast of ice and snow trips.

See the original link: https://en.imsilkroad.com/p/325015.html

Source: Xinhua Silk Road

Image Attachments Links:

   Link: http://asianetnews.net/view-attachment?attach-id=408891

   Caption: Photo shows the Harbin Ice-Snow World in Harbin, northeast China's Heilongjiang

Province.

   Link: http://asianetnews.net/view-attachment?attach-id=408893

   Caption: Photo shows houses in Xuexiang scenic spot, Mudanjiang, northeast China's

Heilongjiang Province.