PR93350

SHANGHAI, Nov. 30, 2021 /Xinhua=KYODO JBN/--

The Oriental Beauty Valley has become the capital of China's cosmetics

industry, the core bearing area of Shanghai health-related industries, the

first stop for Chinese cosmetics enterprises to go global, and the first choice

for world cosmetics coffee to enter China, according to Shanghai Fengxian

Converged Media Center.

Nowadays, the brand valuation of the Oriental Beauty Valley has reached 28.731

billion yuan. The annual International Cosmetics Conference held here attracts

customers at home and abroad.

New growth engines created

The laboratory at Shiseido's R&D center, located in the core area of the

valley, was put into use in October this year. In the past two years, the charm

of the Oriental Beauty Valley has attracted lots of international beauty and

health industry giants to establish themselves here.

Chinese homegrown cosmetics brands are also joining the valley such as Chicmax

and Pechoin. Leading enterprises in biomedical field such as WuXi Biologics,

Shanghai RAAS, Shanghai Hutchison Pharmaceuticals are renewing their impressive

growth in the valley.

Brand value polished

By the end of 2020, the valley's industrial scale reached nearly 70 billion

yuan, and the above-scale industrial output value totaled nearly 40 billion

yuan. Through six years of development, the valley has attracted more than 700

industrial enterprises and over 3,000 beauty and health brands. Among them,

there are 80 cosmetics production enterprises with cosmetics production

licenses, accounting for 35 percent of the total number in Shanghai. There are

more than 200 biomedical enterprises, and the above-scale output value of

biomedicine accounted for 13 percent of Shanghai in 2020. The growth of every

enterprise has increasingly highlighted the value and potential of the valley's

brand.

The development of the Oriental Beauty Valley with the beauty and health

industry as the focus is the epitome of economic growth and changes in Shanghai

Fengxian. In recent years, Fengxian District has been constantly optimizing the

business environment, gradually improving the valley's functional platform.

Eight centers, including R&D, design, testing, display, marketing, experience,

industry service and expert guidance, are taking shape, laying a foundation for

high-quality industrial cluster growth.

New urban landmark

The Oriental Beauty Valley is not just an industry. It has been upgraded from a

single industrial brand to a comprehensive city brand that fully displays the

beauty of Fengxian's industry, city, ecology and humanity. In the past five

years, landmark buildings such as Nine Trees Future Art Center, Fengxian Museum

and the Shanghai Fish iconic landform have been built in Fengxian. Space has

become the carrier of brand, and activities like the Oriental Beauty Valley

music carnival and the plum blossom festival have integrated the city image

with the valley.

In the future, Shanghai Fengxian will build a futuristic new city pilot area

and the Oriental Beautiful Valley - Future City full of humanity, culture and

hospitality. Efforts will be made to develop an independent comprehensive node

city with a population of more than one million. It is committed to developing

into one of the new representative cities with integrated development of

industry and city.

Source: Shanghai Fengxian Converged Media Center

Image Attachments Links:

   Link: http://asianetnews.net/view-attachment?attach-id=409241

   Caption: At the end of 2015, Fengxian District proposed to build the Oriental Beauty

Valley, which developed from just dozens of cosmetics-related enterprises to

more than 700 industrial enterprises and over 3,000 beauty and health brands,

with the above-scale industrial output value of nearly 40 billion yuan.