PR93301

HO CHI MINH CITY, Vietnam, Nov. 29, 2021 /PRNewswire=KYODO JBN/ --

Vietnam Dairy Products Joint Stock Company (Vinamilk) successfully debuted its

organic milk product at the 2021 FHC Global Food Trade Show in Shanghai. The

product received overwhelming interests with numerous orders on the first day

of the event.

This organic fresh milk product not only meets the organic standard in China

but has also fulfilled EU Organic standard, providing a high-quality choice for

the Chinese market. At the same time, Vinamilk also unveiled its skimmed and

pasteurized fresh milk at the Shanghai show. These new products mark the

brand's first export of fresh milk, including organic milk to China.

"The demand for organic dairy products has been gaining a lot of attention in

many Asia countries, including China recently. Chinese consumers are more

health conscious and constantly looking for new product choices that are not

only made from the best ingredients but also have added value. Therefore, we

believe the Vinamilk organic milk range is the high-quality nutrition source

that will fulfill consumers' need," said Vo Trung Hieu, Director of

International Business at Vinamilk.

Vinamilk's fresh milk product line will be available on both online and offline

channels of the Jingdong in Shanghai. E-commerce channels for these products

will also be made available soon.

"Consumers here are willing to spend more on products that are nutritious and

healthy. Therefore, we expect the China and European Union certified organic

milk products produced by Vinamilk, with its delicious and natural taste, to be

well-received by consumers," said Ms. Lucy Lu, senior representative of

Vinamilk's business partner in China.  

Vinamilk commits to the quality of its organic line

The largest Vietnam dairy producer officially launched its brand in China in

2019 with several products that have become favorites among local consumers

such as yogurt, plant-based milk, and condensed milk.

Vinamilk decided to expand its portfolio after noting an increase in demand for

organic products with the Chinese organic milk market value reaching US$ 1,158

million in 2020. In providing organic milk products, the dairy producer has

ensured they comply strictly with both China and EU Organic standards.  

"To provide additional reassurance and transparency of our products to

consumers, each product includes an "Organic" seal and a unique serial number

for traceability and quality management, in line with the strict Chinese

standards," added Vo.

Apart from China, global consumers are also becoming more health-conscious.

Currently exporting to 56 countries regions, Vinamilk is taking steps to cater

to consumers' changing demands. The company is exporting a wide range of new

developed healthy products such as organic milk and fresh milk containing

bird's nest to Singapore, condensed coconut milk to Japan and plant-based milk

to South Korea.

To ensure a steady production, Vinamilk has continuously expanded its

operations and facilities. This includes inaugurating the first EU-certified

organic dairy farm in Vietnam in 2017, to supply the highest-quality raw

material for organic milk products. The raw milk supply will also be

supplemented by Vinamilk's organic dairy farm complex in Laos, which will begin

operation in early 2022. With the long-term investment for organic farms, this

organic dairy product line will be one of Vinamilk's main focuses in both

domestic & export markets.

About Vinamilk

Established in 1976, Vinamilk is the leading nutrition company in Vietnam and

recently ranked the 36th in the Plimsoll's 2021 Top 50 global dairy producers

by sales revenue. It currently has 16 factories and 13 farms in Vietnam and

abroad. In 2021, Vinamilk is ASEAN's sole representative in Top 10 world's most

valuable dairy brands and Top 3 the most potential dairy brands with a brand

value of US$ 2.4 billion according to the 2021 Brand Finance report.

SOURCE: Vinamilk

Media:

Ms. Pham Hong Hanh

+84-28-54-155-555

phhanh@vinamilk.com.vn

International Business:

Mr. Vo Trung Hieu

+84-28-54-155-555(Ext.102102)

vthieu@vinamilk.com.vn

Image Attachments Links:

   Link: http://asianetnews.net/view-attachment?attach-id=408928

   Caption: Vinamilk’s Organic Milk impressed visitors at Shanghai’s FHC International Food

Exhibition

   Link: http://asianetnews.net/view-attachment?attach-id=408931

   Caption: Vinamilk organic milk complies with both China and EU Organic standards