PR93369

DUBAI, UAE, Dec. 13, 2021 /PRNewswire=KYODO JBN/ --

-  Visitors can pledge to live a more sustainable life with a unique and

immersive carbon neutral festive tree installation

-  Supporting the UAE as it rides the crest of a global sustainability wave

The most wonderful time of the year is fast approaching, and Mall of the

Emirates has launched a unique festive installation that looks firmly to the

future. Running from now until 25 December, Mall of the Emirates will curate a

world of joy and adventure for families, shoppers, and mall visitors to immerse

themselves in.

The centrepiece of the mall's festive spectacle this year is a captivating

eight metre tall festive tree installation that sends a powerful message to

Mall of the Emirates visitors and the world. Every hour from 12pm until

midnight, the carbon neutral LED tree will showcase an impactful display

centred around climate change and sustainability, with the incredible

experience highlighting how the community can work together to reduce its

impact on the environment.

Visitors will be encouraged to make a commitment to a more sustainable life

through a unique festive pledge, which will see Majid Al Futtaim plant a tree

for every pledge made.

Mall of the Emirate's festive season will also include a Festive Market, made

up of unique vendors serving up a rich range of indulgent festive food

favourites and delicious beverages. Customers will also be able to purchase

holiday-themed trinkets, gifts, and items to treat loves ones.

Michelle Walsh, Senior Director, Marketing and Communication, Shopping Malls,

Majid Al Futtaim, comments: "The holiday season is a time of giving, marked by  

cheer, generosity, the festive spirit and togetherness. The festive season

really is a joyful celebration of belonging; one in which friends, families and

communities are drawn even closer. As a community we all have a role to play in

supporting and protecting the environment and this year Mall of the Emirates'

programme of holiday events is firmly rooted in the future. We want to spread

seasonal cheer and create even more great moments for everyone, every day."

Ibrahim Al-Zu'bi, Chief Sustainability Officer at Majid Al Futtaim – Holding,

comments: "The UAE is ready to ride the crest of a wave of global progress in

sustainability, which mirrors our objectives at Majid Al Futtaim. As a leader

in sustainability, we are continuously looking for ways to reduce its impact on

the environment and help the world in its sustainability mission. Our

sustainability journey at Majid Al Futtaim started almost fifteen years ago

and, in that time, we have made incredible progress. Mall of the Emirates has

seen a 7% reduction in water usage, 4% reduction in carbon emissions, 32%

increase in recycling rate and we generate 3M kWh renewable energy. By

incorporating sustainability into the heart of our festive celebrations this

year, we are raising awareness of this important issue as we head towards

becoming Net Positive by 2040."

Photo - https://mma.prnewswire.com/media/1707794/Mall_of_the_Emirates_1.jpg

Photo - https://mma.prnewswire.com/media/1707795/Mall_of_the_Emirates_2.jpg

Source: Mall of the Emirates