Fingerpaint Acquires London-Based Data and Analytics Firm Engage, Solidifying Its Global Footprint
PR93678
SARATOGA SPRINGS, N.Y. and LONDON, Dec. 14, 2021 /PRNewswire=KYODO JBN/ --
The acquisition will bolster Fingerpaint's omnichannel offering, data and
analytics capabilities, and global presence.
Fingerpaint (
), biopharma's global commercialization partner for analytics-enabled
integrated solutions, announced it acquired Engage (
), a London-based, award-winning, data and analytics–enabled healthcare
marketing firm. Details of the transaction were not disclosed.
Logo - https://mma.prnewswire.com/media/489237/Fingerpaint_Marketing_Logo.jpg
Engage will expand Fingerpaint's European footprint and complement the
company's current data and analytics expertise.
"Strengthening our global infrastructure is reflective of the diversified
biopharma industry we serve worldwide," said Ed Mitzen, founder of Fingerpaint.
"Our combined global omnichannel marketing solutions guided by—and rooted
in—data will further Fingerpaint's position as a transformative digital partner
to biopharma's commercialization needs."
Mary McGregor and Dave Chandler, both founders and managing partners of Engage,
will continue to lead day-to-day operations.
"Integrating into Fingerpaint will allow us to leverage its award-winning
creative and digital talent and maximize omnichannel campaigns as we continue
to work with global brands at every stage of the commercialization process,"
said McGregor.
"Combining our expertise with Fingerpaint's will create best-in-class,
performance-based digital capabilities for clients across the company's
integrated firms," said Chandler.
Knox Lane, a private equity firm based in San Francisco, is a strategic
investor in Fingerpaint.
"Engage will help expand the data and analytics capabilities the industry has
come to expect from Fingerpaint, biopharma's leading commercialization
partner," said Shamik Patel, partner at Knox Lane.
Engage joins integrated Fingerpaint firms MedThink, a company that empowers
healthcare providers through medical communications; Leaderboard Branding, a
leading global naming and branding business; 1798, a market access and
commercialization firm that specializes in healthcare consulting services,
including patient and provider access services; and Photo 51, a consultancy
focused solely on advanced therapeutics, such as gene and cell therapies.
About Fingerpaint:
Independent by design and built on a foundation of empathy, Fingerpaint is
biopharma's global commercialization partner for analytics-enabled integrated
solutions. At its core is an award-winning global team of more than 700 people
who are committed to creating and executing meaningful brand experiences for
healthcare providers, care partners, and patients.
Fingerpaint was named 2021 Agency of the Year by Med Ad News, and in 2018, it
won the Heart Award from Med Ad News for its commitment to philanthropy and
social causes. Additionally, it has been on Inc. Magazine's list of the 5,000
Fastest-Growing Companies for the past eight years. Visit us at Fingerpaint.com
and follow us on Facebook, Twitter, LinkedIn, and Instagram.
About Engage:
Engage, a Fingerpaint company, is a London-based, award-winning, data and
analytics–enabled healthcare marketing firm. It delivers global omnichannel
marketing solutions powered by advanced data insights to deliver customer
engagement strategies, content and tech development, campaign deployment, and
real-time performance analysis.
Media Contact:
fingerpaint@jonesworks.com
SOURCE - Fingerpaint
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