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STOCKHOLM, Sweden, Oct. 6, 2021 /PRNewswire=KYODO JBN/--

The 2021 World's Most Attractive Employers rankings show students still

prioritize high future earnings above all other employer attributes, but

finding secure employment rose sharply in importance for young talent, jumping

by as much as four ranking points for engineering students.

"A flight to security is typical during an economic downturn, as is the pivot

away from higher risk, entrepreneurial companies," explains Richard Mosley,

Global Client Director at Universum. "This is probably why more established

innovators with a proven record of success like Amazon and IBM were the biggest

winners in the rankings."  

Universum, the global leader in employer branding, surveyed over 221,800

students in business, engineering and IT from the 10 largest economies between

September 2020 and May 2021. The far-reaching survey asks students which

employer characteristics are most influential as they consider future

employment, and which employer brands they most admire.

Young people are pivoting their personal and career priorities: The pandemic

prompted students to reevaluate what they want from an employer and a career;

will industries with long, grueling schedules face a reckoning?

For young talent, a jetset career slips in favor: With borders shut and

international mobility significantly more difficult and uncertain, students

show a waning interest in foreign companies and multinational careers.

Virtual work formats may disadvantage younger employees: Virtual and hybrid

workforces are here to stay, but talent leaders must take care not to adopt a

one-size-fits-all approach — particularly with young talent, who see many

potential downsides in virtual work formats.

Universum CEO Mats Rojdmark believes the new findings will help steer talent

leaders who may be stuck in a reactionary mode. "There's tremendous pressure on

talent leaders right now to separate what are short-term reactions to COVID-19,

versus long-term changes to workplace fundamentals," says Rojdmark. "Getting

insights from students in business, engineering and IT is critical for talent

leaders as they negotiate a way forward in 2022."

For full report and rankings: https://bit.ly/3zWPPRJ

About Universum

Universum is a data-driven, insight-led employer branding agency. Founded in

Stockholm, we are now active in over 60 countries, with key hubs in Paris,

Berlin, London, New York, Singapore and Shanghai.          

Media Contacts:

Jonas Barck                          

Universum                            

+46706933388

Jonas.barck@universumglobal.com

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Source: Universum