PR93788

BEIJING, Dec. 20, 2021 /PRNewswire=KYODO JBN/ --

China's liquor producer Jiugui Liquor Co., Ltd. supported the comeback of the

Shape of Culture season two, a cultural variety show featuring Chinese world

heritage project promotion through exclusive sponsorship.

The show is scheduled to broadcast at 9 p.m. Sunday introducing another 12

world heritage projects in China such as the Central Axis of Beijing and the

Grand Canal compared to 12 heritage projects in the first season.

In this season, latest technologies such as drones and 3D animation are

utilized to present the world heritage on the screen to help audience better

understand followed the promotion on social media such as Weibo, Wechat and Tik

Tok.

When it comes to culture promotion and inheritance, Jiugui Liquor, originated

from central China's Hunan Province, has always aspired to lead the trend in

liquor culture as a pioneer since the enterprise started from scratch. It has

also beefed up efforts in spreading and inheriting liquor culture in many ways

over years.

This year, Jiugui Liquor promoted a tour exhibition activity as a showcase to

spread liquor culture across China with Chinese National Geography, China's

most authoritative geographic magazine and conducted cooperation with each

other to mull over promoting Hunan culture.

"Jiugui" literally means "drunkard" or "juice head" in mandarin Chinese, which

represents a pursuit of freedom and a state of ease in west Hunan's local

culture.

The original link can be visited here: https://en.imsilkroad.com/p/325442.html

SOURCE: Xinhua Silk Road

Image Attachments Links:

   Link: http://asianetnews.net/view-attachment?attach-id=411452

   Caption: A poster previews the 12 world heritages in China in the second season of the

Shape of Culture sponsored by Jiugui Liquor.