PR93931

LAS VEGAS, Jan. 4, 2022 /PRNewswire=KYODO JBN/ --

- The product line will set a new standard for industry dashcams with its

groundbreaking advanced driver-assistance systems (ADAS) functionality. With

advanced vulnerable road user (VRU) perception, forward collision warning,

blind spot detection and up to 10x reduction in false positives, Behaviour

AI-enhanced Nextbase iQ dashcams will lead to more confident driving, fewer VRU

fatalities and safer roads for all.

Recklessness, distraction and driver or pedestrian error are consistently

listed among the top causes of fatal and near-fatal road accidents in the UK.

Failing to look properly is the most frequently reported road accident factor,

contributing to a third of all incidents. Misjudging a VRU’s path or speed

followed closely, accounting for 20 percent of reported accidents.

Dashcams are an easy and insurance-friendly way to improve driver awareness and

accident prevention. However, frequent false alarms can do more harm than good,

leading to driver distraction and irritation, and is a missed opportunity to

support drivers in making roads safer.

Humanising Autonomy has partnered with Nextbase, the world’s leading dashcam

manufacturer, to provide state-of-the-art ADAS perception to the Nextbase iQ

product line. Enhanced by Humanising Autonomy’s innovative Behaviour AI

Platform, iQ dashcams set a new standard for cutting-edge technology in driver

safety.

Humanising Autonomy’s chief executive officer Maya Pindeus says: “It happens to

all of us. A mirror glance too short, a pedestrian misunderstanding, finding

ourselves focusing on our next meeting instead of the road… near misses can

happen in a split second – which is why we’re thrilled to support drivers

globally with the Nextbase iQ partnership. This isn’t ADAS perception as the

industry knows it; this is dashcams doing more. It's technology that not only

benefits Nextbase customers, but all road users, ultimately creating safer

roads that save lives.”

Superior ADAS functionality is the premier feature in the Nextbase iQ range.

Running on Ambarella silicon and powered by Humanising Autonomy’s Behaviour AI

Platform, its analysis and prediction of human behaviours generates driver

alerts much earlier and with a higher degree of accuracy than other ADAS

systems available on the market. This new generation of dashcams will empower

drivers with real-time collision warnings, accurate blind spot detection for

rear- or side-facing cameras and will enable up to a 10x reduction in false

positives. Each feature ultimately leads to safer driving and safer road

conditions for all road users, saving lives in the process.

The Nextbase iQ range comprises three products with resolution from 1080p up to

4K, each with 3 camera views. The new Smart dashcams have forward facing and

inward-facing cameras to protect front and passengers, as well as the option of

a rear window camera to protect the back of the vehicle. Available to Nextbase

customers globally, iQ-connected dashcams will be equipped to run with

Humanising Autonomy’s software on edge and in the cloud. Armed with

industry-leading ADAS functionality and vulnerable road user perception, the iQ

range is a significant upgrade on previous  dashcams, effectively creating a

new product segment.

Nextbase chief marketing and sales officer Richard Browning says: “As a

consumer-led product, advanced ADAS functionality was always set to be a core

feature in our iQ dashcams; but we needed to be sure our AI partner had the

highest performance available and incredible accuracy when it came to

vulnerable road user perception. Humanising Autonomy is that partner. Together,

we’re introducing a truly unique product to the dashcam market – one that makes

our roads for everyone, and speaks to our mission to be every driver’s

guardian, offering protection and backup to people and their families in the

vehicle and on the road.”

Nextbase has sold more than five million units since 2017, and one million in

2021 alone. Its former Series 2 range received widespread acclaim and was rated

the number-one dashcam brand by Wirecutter, Mashable, PC World, Which?,  Forbes

and TechRadar.

Tackling the industry’s core challenges with camera perception and false

positives, the technology can be used in all lighting, road and weather

conditions, as well as in areas of high road user density. Backed by a dataset

of one billion human behaviours, Humanising Autonomy offers the best possible

VRU detection, prediction and multi-camera support.

ABOUT HUMANISING AUTONOMY

Based in London, Humanising Autonomy is changing the way machines understand

humans. Its diverse team combines customer-centric product design, proven

engineering methodologies and one of the largest proprietary human behaviour

data sets to develop technology that can accurately and ethically understand

and predict the way we behave. Powered by patented computer-vision models and

adhering to strict ethical use of data, Humanising Autonomy's Behaviour AI

platform offers usable insight, both in real time and for historical analysis

to help customers make smarter business decisions. Humanising Autonomy is the

proud recipient of the Queen’s Awards for Enterprise: Innovation 2021, Together

for Safer Roads Truck of the Future Award, and Forbes 30 Under 30. Learn more

at www.humanisingautonomy.com.

ABOUT NEXTBASE

Nextbase pioneered the dashcam sector in 2012 and is now the world's leading

dashcam brand. Nextbase dashcams have received critical acclaim, winning rave

reviews and numerous awards, including being rated the number-one dashcam brand

by consumer affairs champion Which? 2018 for its multi-award-winning series.

Nextbase is Europe's biggest dashcam manufacturer, holding a market share of

more than 60 per cent. In the UK – Europe's biggest market – it commands a huge

79.8 per cent market share, more than 20 times that of the next biggest brand,

according to data acquired by independent retail analysts GfK. The all-new

range of Nextbase Series 2 dashcams continues to focus on video quality and

ease of use, with a range of groundbreaking features added to further cement

Nextbase’s status as the best-selling dashcam brand. Orbis Research predicts

the global dashcam market value is expected to reach $5.36 billion by 2023, a

growth registering a compound annual growth rate of about 11.85 per cent during

a five-year period, with an emphasis on the US as a major propeller due to

government-mandated regulations and motorists’ demand for safety solutions.  

Photo -

https://mma.prnewswire.com/media/1719680/Humanising_Autonomy_Nextbase_IQ.jpg

Contact:

Emily Taylor,

Tel: +44 (0)73086 58586

emily@humanisingautonomy.com

Source: Humanising Autonomy