PR97074

Yantai, CHINA, July 19, 2022 /PRNewswire=KYODO JBN/ --

Recently, the press conference for the launch of 2022 Yantai International Wine

Festival was held at the Bajiaowan International Convention and Exhibition

Center of Huanghai-Bohai New Area in Yantai. The grand conference has attracted

the attention worldwide. When the ruby-red wine is poured into the glass,

Yantai International Wine Festival gets underway in full glory.

As a major move to build a brand of "International City of Vine and Wine" for

Yantai City, 2022 China·Yantai International Wine Festival spans from June to

December, including more than ten serial activities such as the foundation

stone laying ceremony for the China National Wine Pavilion, the 13th Yantai

International Wine Expo and the 130th anniversary of CHANGYU. This festival

will help to deepen the integration of the promotion of the wine industry and

its brands and the development of cultural tourism in Yantai, and help to build

the image of Yantai as the only "International City of Vine and Wine" in Asia.

Yantai is the cradle of the modern wine industry in China, and the grape wine

is the unique appeal of Yantai with cultural connotations and its beautiful

hallmark. In 1892, Zhang Bishi, a patriotic overseas Chinese, made investment

to establish CHANGYU Winery Company in Yantai, opening a new era in the

industrialization of wine-making in China. After the development over 130

years, Yantai has already become the largest grape wine producing area in China

with the most mature grape wine industry chain in China. Statistics show that

there are 204 wine-making enterprises altogether, 63 famous vineyards and more

than 200 supporting enterprises in Yantai. The brand value of Yantai Wine is up

to 85.2 billion yuan. Since 2007, Yantai has already succeeded in holding 12

international wine expos, making steady progress in the industry and its

internationalization.

Yu Yongxin, chairman of the Municipal Committee of CPPCC of Yantai, points out

in his speech that "We hope to build and enlarge the city IP of Yantai relying

on the wine festival which is a unique platform, and we hope that it can

trigger the unique glamour of the cultural tourism in Yantai, so the world will

have interest in, remember and embrace Yantai." At the conference, other items

were released including the solicitation of serial works about the urban

culture for the wine festival, the planning for the concept of the

International Wine Center in Yantai and the schedule of the 2022 International

Grand Wine Challenge (IWGC).

This year, the wine industry is among the 16 industry chains which are on the

top in the list of development in Yantai. Yantai has released the projections

about its development and formulated support measures to further integrate the

resources of the wine industry and culture and build the brand of "one city and

one festival" with high standards. The future Yantai International Wine Center

will become the permanent place for hosting the Yantai international wine

festival. The "one city and one festival" will reinforce each other in

manifesting Yantai as a model city in China's wine producing regions.

Logo - https://mma.prnewswire.com/media/1816704/Yantai_Logo.jpg

Photo - https://mma.prnewswire.com/media/1862042/Yantai_Wine_Festival.jpg

Photo - https://mma.prnewswire.com/media/1862043/CHANGYU_Chateau_Yantai.jpg

Contact:

Zhao XiangYang

Tel.: 0086535-6789710

E-mail: yt6789710@yt.shandong.cn  

SOURCE: China Matters