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SANYA, China, April 18, 2023 /PRNewswire=KYODO JBN/ --

Held from April 13th to 17th, the 2023 Boating Sanya & Sanya International Wine

and Spirits Fair has wrapped up with resounding success. The event spanned a

total exhibition area of 125,600 square meters on water and land, showcasing

nearly 600 renowned brands of yachts and boats, water sports equipment, wine

and spirits from China and around the world. The five-day event marked the

global debut of internationally acclaimed yacht and wine brands, and for the

first time, the Concours Mondial de Bruxelles (CMB), one of the most

prestigious wine competitions worldwide, held its award ceremony for the China

region in Sanya.

By combining Sanya's natural resources with the thriving yacht industry, the

2023 Boating Sanya exhibition is uniquely presented on both water and land. The

water area showcases a diverse array of yachts and boats from prominent brands

such as Heysea Yachts, Azimut Yachts, MOANA YACHTS, Nautique Boats, and Leopard

Catamarans. Of particular note, Heysea debuted its Seaview 56 globally, and the

Azimut Grande S10 completed its first visit to the Hainan Free Trade Port

(Hainan FTP).

The Sanya International Yacht Center also made its debut as the main venue of

the exhibition. The center is a comprehensive project, making it an ideal

location for the Regional Comprehensive Economic Partnership (RCEP) Yacht

Summit Forum, which was held during the exhibition and brought together

industry professionals to explore opportunities for the industry.

The 2023 Sanya International Wine and Spirits Fair featured award-winning

wineries and brands from more than 20 countries and famous wine and

spirit-producing regions. The fair showcased an impressive selection of wines

and spirits, with over 800 brands from 24 wineries carefully selected by the

Shanghai International Wine Challenge (SIWC), 60 brands from 10 wineries

selected by the CMB, and 75 brands introduced by CNSC Duty Free Sanya. In

total, nearly 1,000 wine and spirits brands were exhibited, making the fair an

extraordinary event for wine and spirits enthusiasts.

During the fair, Sanya Tourism Promotion Board (STPB) collaborated with SIWC to

invite renowned wine experts Julien Boulard, Leon Liang, and Dai Xiaoqun to

share their knowledge and experience in wine-tasting with wine enthusiasts.

STPB also invited Hong Kong entrepreneurs, association representatives, and

celebrities such as Alex Fong and Kara Wai to visit Sanya and participate in

the event. This was part of STPB's effort to deepen cultural communication and

drive economic cooperation between Hainan and Hong Kong.

One noteworthy event during the fair was the CMB award ceremony, during which

15 grand gold, 83 gold, and 62 silver medals were awarded. The CMB is

recognized as one of the world's three most authoritative international wine

competitions, commonly referred to as the "Oscars" of the wine industry and the

"Olympics" of wine events.

"The CMB awards ceremony has attracted hundreds of well-known domestic and

foreign companies and guests to gather in Sanya, creating more opportunities

for cooperation and adding to the city's business possibilities," said Albert

Yip, director general of STPB, "We warmly welcome wine and spirits companies to

invest and establish businesses in Sanya. Also, we sincerely invite more

exhibition organizers to consider Sanya as an event location, as after years of

rapid development, the city has emerged as a stylish, diverse, and dynamic

international destination."

With the event as a new starting point, Sanya will leverage its resources and

continue to provide immersive experiences that enhance its competitiveness as

an international tourist destination by combining exhibitions, festivals,

competitions, and performances.

SOURCE: Sanya Tourism Promotion Board

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