Mandom Corporation has announced winners in the "8th GATSBY Student CM Contest," an international student competition in producing the best video commercials featuring the company's GATSBY line of products. A final round of screening of contestants and a prize-awarding ceremony were held in the Harajuku Quest Hall, Tokyo, on November 23 (Saturday).

Mandom invited students in seven countries and regions -- Japan, South Korea, Hong Kong, Indonesia, Taiwan, Thailand and Malaysia -- to produce and submit video commercial messages featuring the GATSBY products. A total of 1,015 CMs were sent before September 9 (Monday), the closing date for entries. Subsequently, 22 CMs cleared the first round of screening and popular voting through GATSBY's website. On November 23, individuals and team members who created the 22 CMs gathered in Tokyo to present their own works before a panel of judges. Based on this final competition, the winners of the Grand Prix and other awards were given prizes.

http://award.gatsby.jp/kr/

-- Winners of "8th GATSBY Student CM Contest" awards

- Grand Prix: The Greatest GATSBY Award

Prizes: Invitation to Adfest 2014, EDIUS software package, cash prize of 300,000 yen and privilege for CM to be aired on Japan's terrestrial TV in its commercial time frame

Title: "Clearer and Clearer"

Producer: Sumalee133 (Thailand)

University: Bangkok University

Judges' comment: The idea to show through camera work how one's vision blurs when glasses slip in one way or another on one's face is superb. This work faithfully follows the basic rule of CMs, so to speak; that is, depicting a tragedy resulting from not using the product, which in this case is oil-blotting paper.

- GATSBY Award

Prizes: EDIUS, cash prize of 150,000 yen and others

Title: "Burning Desire"

Producer/editor: Park & Lee (South Korea)

University: Hanyang University

Judges' comment: The simple but well thought-out idea based on the product and the power of expression as a commercial are superb. Viewers find intriguing the development of the story, in which the meaning of its title, "Burning Desire," comes through powerfully at the very end of the CM.

- General CM Category Award

Prizes: EDIUS, cash prize of 100,000 yen and others

Title: "Fatal Attraction"

Producer/editor: Arts and Teach studio (Taiwan)

University: National Yunlin University of Science and Technology

- "Keep Shooting" CM Category Award

Prizes: EDIUS, cash prize of 100,000 yen and others

Title: "Watermelon Hat"

Producer: natural foolish (Hong Kong)

University: Hong Kong Baptist University

- Visual Award (2 recipients)

Prizes: EDIUS, cash prize of 50,000 yen and others

1. Title: "GATSBY MAKES ZOMBIE ALSO MOVE"

Producer: 2:8 (South Korea)

University: Soongsil University

2. Title: "Burning Desire"

      Producer/editor: Park & Lee (South Korea)

University: Hanyang University

- Character Award (3 recipients)

Prizes: EDIUS, cash prize of 50,000 yen and others

1.      Title: "Dracula and Sasaki"

Producer/editor: Yamatogumi (Japan)

University: Tokyo Polytechnic University

2.      Title: "fascinating fountain"

Producer/editor: GREENS (Japan)

University: Ritsumeikan University

3.   Title: "Change"

Producer/editor: Handreas Stefano (Indonesia)

University: SAE Institute

- Mandom Award (CM given highest marks by Mandom employees)

Prizes: EDIUS, cash prize of 50,000 yen and others

Title: "Together with GATSBY"

Producer/editor: Hatsushika Kyuta (Japan)

University: Keio University

- Audience Award (CM given highest marks by student participants in final competition)

Prizes: EDIUS, a cash prize of 50,000 yen and others

Title: "Burning Desire"

Producer/editor: Park & Lee (South Korea)

University: Hanyang University

Source: Mandom Corporation