Tokyu Malls Development Corporation (hereinafter, "TMD Corporation"), a wholly owned subsidiary of Tokyu Corporation, has finalized an agreement with Harbour City Estates Limited that the first overseas branch of "SHIBUYA109" to be launched at "Harbour City," major commercial complex located in Tsim Sha Tsui of Hong Kong Special Administrative Region of the People's Republic of China. The launching date has been tentatively scheduled for autumn 2015.

Tokyu Corporation has revealed two corporation's visions through its short- to medium-term management plan: 1) The realization of "Making Shibuya the most popular town to visit while in Japan" and 2) The creation of business opportunities in emerging Asian countries with promising economic growth.

Making use of the launching of the first overseas branch this time, TMD Corporation expects to promote the genuine "SHIBUYA109" fashion culture through Hong Kong taking the Asian region as a Center to increase its popularity and brand power all over the world. At the same time, TMD Corporation will also cooperate with Tokyu Corporation by taking an active part in facilitating the inbound measures back to its headquarters - Shibuya, Tokyo.

Hong Kong, the launching platform of the first overseas branch, has a high per capita GDP in the Asia Region next to Singapore and Japan, not to mention being visited by over 50 million tourists from all over the world annually. All these have proven that Hong Kong is a well-developed and sophisticated market. Characteristics such as an open financial market, solid juridical system, and competitive advantage in taxation system etc. all making Hong Kong one of the major economical hubs in the Asia. Moreover, being located in the center of East Asia provides Hong Kong with the geographical advantage ideal for entering into the ASEAN market in the future.

With its location in Tsim Sha Tsui, Harbour City is renowned as the most prosperous commercial complex on Kowloon Peninsula, constantly frequented with tourists and office workers. Its enormous commercial facilities and sales power are ranked second to none in Hong Kong as well as in Asia. The first overseas branch will be not only marked as a symbol representing SHIBUYA area but also bear the responsibility of showing the global view of "SHIBUYA109" which has always been the pioneer of the Japan fashion culture, to increase its popularity and its brand power, and thus facilitate the inbound effect back to Shibuya.

TMD Corporation has set up its wholly owned subsidiary - Tokyu Malls Development (Hong Kong) Limited in Hong Kong as a local company to handle the local business.

General information of the first overseas branch of "SHIBUYA109" is as shown below.

General Information

1. Branch Name: TBC (will be launched in a "SHIBUYA109 Package" business pattern)

*"SHIBUYA109 Package" is regarded as a business pattern which embodies the global view of "SHIBUYA109" through branch launching inside commercial buildings.

2. Location:     Harbour City

3/F, Gateway Arcade,

3-27 Canton Road, Tsim Sha Tsui, Kowloon, Hong Kong.

3. Access:     5 minute walk from Exit A1, or 2 minute walk from Exit L5 from MTR Tsim Sha Tsui Station and East Tsim Sha Tsui Station

(next to Tsim Sha Tsui Star Ferry Pier and the Bus Terminus)

4. Launching Date:     Autumn of 2015(Tentatively)

5. Branch Size:     Approximately 9,000 square feet

This press release is issued by Compass Communications on behalf of Tokyu Malls Development Corporation (Tokyu Corporation), JAPAN.

Source:

Tokyu Corporation

Tokyu Malls Development Corporation

Tokyu Malls Development (Hong Kong) Limited