Volvo Cars' New Beginning Brand Campaign Featuring Avicii Goes Live

Volvo Car Group

Volvo Cars' New Beginning Brand Campaign Featuring Avicii Goes Live




    Volvo Cars' and Avicii's new video goes live on today at 20:50 CET. You can

see the video here [ ].

    The creative collaboration between Swedish artist/producer Avicii and Volvo

Cars for their new brand campaign features a reworking of the classic song

Feeling Good. Filmed on location in Stockholm and Osterlen, southern Sweden,

the video visits places of personal significance for Avicii and tells his own

story of renewal, following several years of hard touring. The video also

features members of his family and close friends.

    To view the Multimedia News Release, please click:

    "In the past six years I have been on a never-ending tour, apart for the

last nine months during my time-out. I did around 325 shows in a year with

traveling on top of that. It couldn't continue. In the end I had to re-evaluate

my situation and change my lifestyle. Sweden is an important place to me, it's

where I gather my strength and energy with family and friends. This whole

process of re-evaluation and renewal is what Volvo encouraged me to visualise

in the video. I think we did a great job together," said Avicii.

    The song Feeling Good was initially picked as a proposal by Volvo Cars. The

arrangement has been produced by Avicii, with Audra Mae on vocals.

    "It's great to work with Audra Mae again. She has a powerful and

emotionally charged voice and is steeped in the folk and country music

traditions. She most recently worked with me on the True album, taking some of

her first steps into electronic music with the track Addicted To You. Audra's

soulful delivery breathes new life into this classic track. I'm very pleased

with the result," said Avicii.

    The release of the video, which features the new XC90, marks another step

in Volvo Cars' brand transformation and reflects a new direction for the

Swedish luxury car maker.

    "We were delighted to have the opportunity to work so closely with Avicii

on this campaign, as it reflects something that is happening for both Avicii

and for the Volvo Cars brand. We are entering a new era - a New Beginning, as

we have called the campaign. We have gone through several years of intense

investment and we have refined our brand. The result is a new, more nimble and

customer-responsive Volvo Cars," said Alain Visser, Senior Vice President

Sales, Marketing & Customer Service at Volvo Car Group.

    Volvo Car Group in 2014

    For the 2014 financial year, Volvo Car Group recorded an operating profit

of 2,252 MSEK (1,919 MSEK in 2013). Revenue over the period amounted to 129,959

MSEK (122,245 MSEK). For the full year 2014, global sales reached a record

465,866 cars, an increase of 8.9 per cent versus 2013. The record sales and

operating profit cleared the way for Volvo Car Group to continue investing in

its global transformation plan.

    About Volvo Car Group

    Volvo has been in operation since 1927. Today, Volvo Cars is one of the

most well-known and respected car brands in the world with sales of 465,866 in

2014 in about 100 countries. Volvo Cars has been under the ownership of the

Zhejiang Geely Holding (Geely Holding) of China since 2010. It formed part of

the Swedish Volvo Group until 1999, when the company was bought by Ford Motor

Company of the US. In 2010, Volvo Cars was acquired by Geely Holding.

    As of December 2014, Volvo Cars had over 26,000 employees worldwide. Volvo

Cars head office, product development, marketing and administration functions

are mainly located in Gothenburg, Sweden. Volvo Cars head office for China is

located in Shanghai. The company's main car production plants are located in

Gothenburg (Sweden), Ghent (Belgium) and Chengdu (China), while engines are

manufactured in Skovde (Sweden) and Zhangjiakou (China) and body components in

Olofstrom (Sweden).

    Note to Editors:

    A picture accompanying this release is available through the PA Photowire.

It can be downloaded from or viewed at or



    Stefan Elfstrom

    Media Relations Manager

    Corporate Communications

    Volvo Car Corporation

    Dept. 50250/PVH50



    Telephone +46-31-3251878

    (Logo: )

    (Photo: )

SOURCE: Volvo Car Group