- Marking Sensational Debut to Skincare Cosmetics Market with Newly Launched Brands; RAPAS Expanding Its Beauty/Health Support Business -

RAPAS Co., Ltd. (hereinafter, RAPAS) announced on July 6 that it will open RAPAS Ginza, its first official store, on Tuesday, July 14. RAPAS is a mail-order service provider of beauty and health products and also provides environmental technology solutions.

RAPAS centers its businesses around domestic mail-order service. One of its main health products targeting women in their 30s to 40s, Super Reperfe LALA slim, has been extremely well-received by a wide range of age groups. With the product's concept, "improving your internal balance with regular ingestion," the product became successful in China by word-of-mouth communication and has attracted attention from other countries as well. Today 70% of the total sales are generated in China by loyal customers.

At the new official Ginza store, RAPAS aims to embody its brand concept, "total beauty support," with the Reperfe and Super Reperfe series as well as the newly developed skin care cosmetic brands, LALA Reset and CHERAD BELLE BEAUTE. Upon the opening of the store, RAPAS also renews its commitment to support every woman's health and beauty by standing side by side with each customer and to reflect their demands on further product development.

-- Store Overview

The first floor of the store will feature the entire collection of RAPAS' health food and cosmetic products with samples and counseling services. Available at the store will be both of the main health food products, Reperfe (2 items, 3,430 yen and 9,330 yen, tax excluded) and Super Reperfe (17items, ranging from 6,700 yen to 58,000 yen, tax excluded), with the addition of a new series of functional beauty products, LALA Reset (4 items, ranging from 9,000 yen to 48,000 yen, tax excluded), and a series of high-end beauty products, CHERAD BELLE BEAUTE (9 items, ranging from 6,500 yen to 35,000 yen, tax excluded).

Also, for our Chinese customers, a shop with selected beauty and health products will be located in the basement floor by this summer to enable a one-stop shopping experience.

-- Location

Address: 1F, Ginza Renga Dori Fukujin Building, 1-5-6, Ginza, Chuo-ku, Tokyo

Access: 1 minute walk from Ginza-itchoume Station on Tokyo Metro Yurakucho Line

Website: http://www.rapas.co.jp/