United Colors of Benetton: a New Collection, a New Story, a New Commitment for All the World's Women
TREVISO, Italy, Oct. 23, 2015 /PRNewswire=KYODO JBN/ --
With "A Collection Of Us" and "Benetton Women Empowerment Program" the
Italian fashion brand reinterprets its own essence, a unique mix of knitwear
and social commitment
Women telling their stories and listening to other women's stories: only by
sharing their wisdom will the world's women be able to build a better future
for us all.
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This is the philosophy behind "A Collection Of Us", a brand new United
Colors of Benetton collection, composed of four capsules which will be released
in October, December, February and April, respectively. Heritage, technique,
color, performance: each of the capsules revamps a central element of the
brand's identity by reinterpreting it and charging it with dynamic,
Knitwear, color and innovation hold "A Collection Of Us" together. The
capsule collections bring this three-way alliance back to the center of the
stage, highlighting the technical skills that create soft, polished, trendy,
high performance knitwear, and drawing attention to the imaginativeness and
forward looking spirit of Benetton fashion.
A global campaign will also be launched on October 22 to accompany "A
Collection Of Us". It will feature five female models, each belonging to a
different generation and background, each carrying a message of emancipation
and empowerment to be spread through digital and traditional media, and
destined to all the world's women.
What if every woman in the world could be the protagonist of her own story?
This question is at the base of the new social commitment by the Treviso-based
clothing company, whose sustainability strategy for the coming years will
focus specifically on women, who are still waiting to be guaranteed a
sustainable livelihood and full participation in all economic sectors.
The "Benetton Women Empowerment Program" is a long-term initiative that
supports projects and concrete actions aimed at targeting important key
priorities for women, following the Sustainable Development Goals (SDGs) set by
the United Nations for 2030: sustainable livelihood, non discrimination and
equal opportunities, access to quality education and healthcare and an end of
all forms of violence against women.
Benetton's Women Empowerment Program takes roots in the Italian fashion
brand's long history of social commitment and moves on to recognize that gender
equality is not only a human right, but a necessary step toward building a
peaceful, prosperous and more sustainable world for all.
For more information:
benettongroup.com/media-press [http://benettongroup.com/media-press ]
benetton.com [http://benetton.com ]
facebook.com/benetton [http://facebook.com/benetton ]
twitter.com/benetton [http://twitter.com/benetton ]
youtube.com/benetton [http://youtube.com/benetton ]
Contact: Press@benetton.it tel. +39-0422-519036
Source: United Colors of Benetton