SADAMATSU CO., LTD. has announced the collaboration between "festaria bijou

SOPHIA's team" and landscape designer "Kazuyuki Ishihara," known as the most

successful landscape designer in the world and "multi gold medalist at the

Chelsea Flower Show" in London.

Mr. Ishihara will participate in the "2016 RHS Chelsea Flower Show," hosted by

the Royal Horticulture Society (RHS), and his challenge is to be awarded his

8th gold medal.

Festaria bijou SOPHIA's creative team has manufactured the object that will be

displayed inside the "artisan garden" during the Chelsea Flower Show in London

from May 24 to May 28.

A cubic zirconia ornament featuring festaria's trademark "Wish upon a Star"

diamond cut will be enclosed inside a sphere-shaped acrylic object together

with Mr. Ishihara's signature "karesansui" motif to represent our theme "world

peace."

How we started this collaboration:

The festaria brand's mother company Sadamatsu was established in Kyushu,

southwestern Japan, in 1920. And Mr. Ishihara was born and raised in Kyushu as

well. Since the tragedy of the Kumamoto earthquakes in Kyushu, we hope this

collaboration could give a powerful message to people all over the world as a

"Love and Peace" prayer for Kumamoto.

About our "Wish upon a Star"

We believe that a beautiful star in the sky has the power to make dreams come

true. Diamonds represent direct connection between our dreams and the star from

where we all come from.

"Wish upon a Star" has two stars floating inside its diamond: a small star and

a big star. The small beautiful star represents the present self which will

grow into the bigger and more beautiful star; a star that represents you in the

future with all your dreams and love connections that have come true.

SADAMATSU CO., LTD. original cut registration: nbr 1432632

(Photo1:

http://prw.kyodonews.jp/prwfile/release/M103809/201605020321/_prw_OI1fl_n694Uz4w.jpg

Mr. Ishihara's profile

(Photo2:

http://prw.kyodonews.jp/prwfile/release/M103809/201605020321/_prw_OI2fl_Tx6I3ZK3.jpg

(Photo3:

http://prw.kyodonews.jp/prwfile/release/M103809/201605020321/_prw_OI3fl_J7yGeWbZ.jpg

Perspective image

(Photo4:

http://prw.kyodonews.jp/prwfile/release/M103809/201605020321/_prw_OI4fl_6Uan25ZX.jpg

About SADAMATSU CO., LTD.

Headquartered in Tokyo, the company is engaged in the sale of jewelry under the

festaria bijou SOPHIA brand. Its CEO is Takaya Sadamatsu.

URL: http://www.festaria.jp/