エンパイアステートビルの展望台エレベーター体験でビジターは新たな高みに飛翔

AsiaNet 65318 （0960）

【ニューヨーク2016年8月5日PR Newswire＝共同通信JBN】Empire State Realty Trust （NYSE: ESRT）は5日、エンパイアステートビルディング（ESB）がビジターに提供する新たなエレベーター体験を発表した。世界的に有名な86階の展望台に昇降するエレベーターかごの天井に、デザインスタジオImaginary Forcesが制作したユニークなサウンド入りミニショーが上映される。このショーは2016年8月4日午後6時（米東部時間）、徐々にバランスが改良されている3基のエレベーターで公開される。

Imaginary Forcesのクリエーティブディレクター、ダン・グレゴラス、ジェレミー・コックス両氏が視覚効果アーティストと作曲家のチームを率いて2015年に作業を開始し、類のない2つのゲスト体験を生み出した。エレベーターのドアが閉じられた瞬間、工期中の想像力に富む表現で作業員、機械、資材にスポットライトを当てる上昇ショーが、ビジターをESBの建設当時に転送する。

下降ショーでは、五番街の玄関を飾るアイコニックな壁画に至る際立つ特徴が浮かぶ中で、アールデコ調名品ロビーのさまざまな特徴を紹介し、ビジターにニューヨーク市の街頭に戻る準備をさせる。

ジャン＝イヴ・ガジ展望台長は「ニューヨーク市の中心部にあるエンパイアステートビルディングは斬新で面白く、教育的な体験を提供している。われわれの新しいエレベーターショーは、ビジターの楽しみを加えるだけでなく、彼らの眼を天井に向けることによって、それぞれのビジターにわれわれの世界に浸りきる機会を与えている」と語った。

詳しい情報、エンパイアステートビルディング展望台のチケット購入は以下参照。

www.esbnyc.com

▽エンパイアステートビルディング（Empire State Building）について

マンハッタン中心街にそびえ立つ高さ1454フィート（地上からアンテナまで）のエンパイアステートビルディングは、Empire State Realty Trust, Inc.が所有し「世界で最も有名なビル」である。エネルギー効率、インフラ、公共区域、アメニティーへの新たな投資によって、エンパイアステートビルディングは世界中のさまざまな業界の一流テナントを引き寄せている。この摩天楼の堅固な放送技術はニューヨーク都市圏市場の主要なテレビ局、FMラジオ局をサポートしている。エンパイアステートビルディングは、米国建築家協会が行った調査で米国の好ましいビルに選ばれ、エンパイアステートビルディング展望台は地域のナンバーワンの観光地として世界で最も愛されるアトラクションの1つである。エンパイアステートビルディングに関する詳しい情報は以下を参照。

www.esbnyc.com,

www.facebook.com/empirestatebuilding

@EmpireStateBldg

www.instagram.com/empirestatebldg

www.youtube.com/esbnyc

www.pinterest.com/empirestatebldg/

▽Empire State Realty Trustについて

有力な不動産投資信託（REIT）のEmpire State Realty Trust, Inc.（NYSE: ESRT）は、世界で最も有名なビルであるエンパイアステートビルディングを含め、マンハッタンとニューヨーク大都市圏のオフィス、リテール資産を所有、経営、運用、買収、再配置している。ニューヨーク州ニューヨーク市に本社を置く同社のオフィス、リテールポートフォリオは、2016年3月31日現在で賃貸用面積が1010万平方フィートに上り、このうち940万平方フィートは14のオフィス資産（マンハッタンに9、コネティカット州フェアフィールド郡に3、ニューヨーク州ウエストチェスター郡に2）で、約72万4000平方フィートがリテールポートフォリオである。

▽Imaginary Forcesについて

1996年、ロサンゼルスに設立されたImaginary Forces（IF）はコンセプチュアル・デザインスタジオで、フルサービスを提供する企業である。美しい物語や感動的なアイデンティティーを創出し、ブランド開発、商業広告、デジタル＆インタラクティブ・デザイン、メーンタイトル・デザイン、エンターテインメント・マーケティング、ユーザー体験デザインに特化している。

ソース：Empire State Realty Trust

▽報道関係問い合わせ先

Alexandra Chernin

212.736.3100

achernin@empirestaterealtytrust.com

Stacey-Ann Hosang

212.736.3100

shosang@empirestaterealtytrust.com

Empire State Building Soars To New Heights With Exciting New Elevator Experience Exclusively For Observatory Visitors

PR65318

NEW YORK, Aug. 5, 2016 /PRNewswire=KYODO JBN/ --

Empire State Realty Trust (NYSE: ESRT) today announced a new elevator

experience for visitors to the Empire State Building (ESB). One-of-a-kind

mini-shows with sound, created by design studio Imaginary Forces, will play on

the ceiling of the elevator cars both on the ascent to and descent from the

world-famous 86th Floor Observatory. The shows are to be unveiled at 6 p.m. EDT

on August 4, 2016, in three elevators, with the balance of the elevators being

upgraded over time.

Imaginary Forces' Creative Directors Dan Gregoras and Jeremy Cox led a team of

visual-effects artists and audio composers, who began work in 2015, in creating

two unique guest experiences. From the moment the elevator doors close, the

ascent show transports visitors back in time to the construction of ESB,

spotlighting workers, machinery, and materials in a fanciful depiction of the

construction process.

On the descent, the show prepares visitors for the ride back to the New York

City streets by showcasing different features of the art deco masterpiece

lobby, with distinct features floating in to ultimately form the iconic mural

that adorns the Fifth Avenue entrance.

"Located at the heart of New York City, the Empire State Building provides

fresh, fun and educational experiences," said Jean-Yves Ghazi, Director of the

Observatory. "Our new elevator shows not only add entertainment for our

visitors but by putting them on the ceiling, we give each visitor the

opportunity to be fully immersed in our world."

For more information, or to purchase tickets to the Empire State Building's

Observatory, please visit www.esbnyc.com.

About the Empire State Building

Soaring 1,454 feet above Midtown Manhattan (from base to antenna), the Empire

State Building, owned by Empire State Realty Trust, Inc., is the "World's Most

Famous Building." With new investments in energy efficiency, infrastructure,

public areas and amenities, the Empire State Building has attracted first-rate

tenants in a diverse array of industries from around the world. The

skyscraper's robust broadcasting technology supports all major television and

FM radio stations in the New York metropolitan market. The Empire State

Building was named America's favorite building in a poll conducted by the

American Institute of Architects, and the Empire State Building Observatory is

one of the world's most beloved attractions as the region's #1 tourist

destination. For more information on the Empire State Building, please visit

www.esbnyc.com, www.facebook.com/empirestatebuilding, @EmpireStateBldg,

www.instagram.com/empirestatebldg, www.youtube.com/esbnyc or

www.pinterest.com/empirestatebldg/.

About Empire State Realty Trust

Empire State Realty Trust, Inc. (NYSE: ESRT), a leading real estate investment

trust (REIT), owns, manages, operates, acquires and repositions office and

retail properties in Manhattan and the greater New York metropolitan area,

including the Empire State Building, the world's most famous building.

Headquartered in New York, New York, the Company's office and retail portfolio

covers 10.1 million rentable square feet, as of March 31, 2016, consisting of

9.4 million rentable square feet in 14 office properties, including nine in

Manhattan, three in Fairfield County, Connecticut and two in Westchester

County, New York; and approximately 724,000 rentable square feet in the retail

portfolio.

About Imaginary Forces

Founded in Los Angeles in 1996, Imaginary Forces (IF) is a conceptual design

studio and full service production company. We create beautiful stories and

compelling identities, specializing in brand development, commercial

advertising, digital and interactive design, main title design, entertainment

marketing, and experience design.

Forward-Looking Statements

This press release includes "forward looking statements". Forward-looking

statements may be identified by the use of words such as "believes," "expects,"

"may," "will," "should," "seeks," "approximately," "intends," "plans," "pro

forma," "estimates," "contemplates," "aims," "continues," "would" or

"anticipates" or the negative of these words and phrases or similar words or

phrases. The following factors, among others, could cause actual results and

future events to differ materially from those set forth or contemplated in the

forward-looking statements: the factors included in (i) the Company's Annual

Report on Form 10-K for the year ended December 31, 2015, including those set

forth under the headings "Risk Factors," "Management's Discussion and Analysis

of Financial Condition and Results of Operations," "Business," and "Properties"

and (ii) in future periodic reports filed by the Company under the Securities

and Exchange Act of 1934, as amended. While forward-looking statements reflect

the Company's good faith beliefs, they are not guarantees of future

performance. The Company disclaims any obligation to publicly update or revise

any forward-looking statement to reflect changes in underlying assumptions or

factors, or new information, data or methods, future events or other changes

after the date of this press release, except as required by applicable law. For

a further discussion of these and other factors that could impact the Company's

future results, performance or transactions, see the section entitled "Risk

Factors" in the Annual Report on Form 10-K for the year ended December 31,

2015, and other risks described in documents subsequently filed by the Company

from time to time with the Securities and Exchange Commission. Prospective

investors should not place undue reliance on any forward-looking statements,

which are based only on information currently available to the Company (or to

third parties making the forward-looking statements).

SOURCE Empire State Realty Trust

CONTACT: Media Contacts: Alexandra Chernin, 212.736.3100,

achernin@empirestaterealtytrust.com; Stacey-Ann Hosang, 212.736.3100,

shosang@empirestaterealtytrust.com