- Simple Pricing System from 98 Euros to 198 Euros, Including Frames & Lenses; 20-minute Quick Processing -

OWNDAYS CO., LTD. headquartered in Tokyo, which makes and sells eyewear under the OWNDAYS brand, launched its first retail outlet in the Netherlands on September 21, 2016. This marks the 10th country to see its retail presence since the company began its global expansion in July 2013.

Characteristics of OWNDAYS

1. Simple Pricing System

Unlike traditional optical shops where prices are usually confusing, involving separate charges for frames and for different types of lenses, OWNDAYS has a pricing system that is simple and easy to understand. Priced from 98 euros to 198 euros, all prices are indicated clearly on the frames, and include frames and high index aspheric lenses as well as spectacle cases and cleaning cloth. There is no additional charge for customers who require thinner lenses for strong prescription.

2. 20-Minute Quick Processing

With over 2,000 lenses stocked in the shop, OWNDAYS is able to process customers' glasses within 20 minutes after eye check and payment are completed. In this case, customers could get their glasses on the same day, saving them the time and efforts to make repeat trips to the shop to collect their glasses.

3. Wide Collection of Styles

OWNDAYS carries more than 1,500 designs of frames ranging from basic and functional to stylish and fashion-forward so customers can pick the right pairs of glasses to suit their lifestyles or to match occasions and functions. With a team of in-house designers based in Japan, the brand regularly adds new designs to its existing collections so customers always see something new each time they visit the shop.

Shop Details

The new OWNDAYS shop is located in Passage, The Hague, a beautiful area bustling with retail and food & beverages establishments.

Shop Name: OWNDAYS Den Haag

Address: Shopping Centre Passage, Spuistraat 26/Passage 59, The Hague

Floor size: 80 square metres

The company plans to open 30 stores in the Netherlands in the next 3 years.

For more information, visit www.owndays.com

About OWNDAYS

OWNDAYS is a leading eyewear brand from Japan with more than 170 shops in Singapore, Taiwan, Thailand, Cambodia, the Philippines, Australia, Malaysia and Vietnam as well as Japan. The company sells over 1,500,000 pairs of glasses a year. It is one of the few companies in the world that have implemented the SPA (Specialty store retailer of Private label Apparel) system in the optical business where the entire process from design and manufacturing to inventory management and retail is managed from within. This system has allowed the company to maintain the highest level of product quality in order to meet the Japanese Industrial Standards while keeping prices affordable. The company's CEO is Shuji Tanaka.

As it increases its global footprints, OWNDAYS continues to challenge itself to provide eyewear that is both functional and fashionable. The company aspires to be the eyewear of choice for everyone by constantly innovating and improving its systems and services. For more information, visit www.owndays.com