BORGWARD BX5 Celebrates Its Market Launch in China


BORGWARD BX5 Celebrates Its Market Launch in China


STUTTGART, Germany and BEIJING, Mar. 29, 2017 /PRNewswire=KYODO JBN/ --


    Borgward Group AG is continuing to pursue its growth strategy with the

sales launch of the Borgward BX5 in China. Featuring a length of 4.48 meters

and a wheelbase of 2.68 meters, the new vehicle went on sale in today's fastest

growing SUV segment. The Borgward BX5, which comes with a fully variable

torque-on-demand all-wheel drive as an option, combines the virtues of classic

SUVs (e.g. great versatility and superior comfort) with an unparalleled amount

of space for a vehicle of this class as well as with the brand's typically

comprehensive range of online infotainment. "The new Borgward BX5 will provide

crucial momentum to the growth of our brand. Our customers will be thrilled by

the vehicle's impressive level of quality, outstanding appointments, and

comprehensive range of services and warranties as well as by its attractive

pricing," said Ulrich Walker, CEO of Borgward Group AG, at the sales launch in

the Chinese capital of Beijing.

        (Photo: )

    The BX5 features the company's distinctive design DNA, including the

OCTAGON radiator grille bearing the legendary diamond-shape brand logo, the

typical wing lines along the sides, and the conspicuous Borgward lettering at

the rear. This design philosophy is seamlessly reiterated by the wing line

elements in the interior, which is dominated by high-quality materials. This

impression is further enhanced by the outstanding craftsmanship and the

ergonomic design of all the controls. Thanks to its B-Link Smart Connectivity

System, the BX5 also adheres to the BORGWARD brand philosophy with respect to

networking. The connectivity system is intuitively operable and thoroughly

networked as a

result of its Internet access. It also offers a comprehensive range of online

services and comes with a centrally located 8-inch touchscreen.  

    Six equipment lines, comprehensive warranty and service packages

    Customers can choose between six different equipment lines and configure

the BX5 according to their individual needs. In addition to the basic versions

Manual Modern Style and Modern Style, which already feature an extensive range

of equipment, the higher quality equipment lines Fashion Style, Energetic

Style, Smart Style, and Premium Style include details such as a full leather

interior, a large glass roof and keyless access, which are found in

higher-level vehicle classes. To supplement these features, Borgward is the

first German automaker to offer attractive and affordable service and warranty

packages on the Chinese market. As was already the case with the debut model,

the BX7, customers can purchase an extended warranty, for example, or a

comprehensive, all-in-one

repair and service package that is valid for the entire lifetime of the vehicle.

    The all-round intelligent occupant-safety concept PROTECT guarantees

exceptional safety for driver and passengers in the Borgward BX5. Here,

groundbreaking dynamic handling and driver assistance systems help to prevent

collisions. If, however, the worst comes to the worst, passive restraint

systems and a very strong passenger compartment with precisely defined

deformation zones provide reliable protection and can significantly moderate

the consequences of an accident for vehicle occupants. As such, the BX5 fulfils

the essential conditions for passing all international crash tests.

    On the Chinese market, the vehicle is powered by a supercharged,

direct-injection gasoline engine with an output of 140 kW (190 hp). It

guarantees an appealing driving performance and features CO2 emission and fuel

consumption values that are typical for vehicles of this class. The BX5 is

scheduled to be launched in Europe in 2019, when the vehicle will also be

available with a pioneering electric drive system.

        Further information



    Kriegsbergstrasse 11

    70174 Stuttgart, Germany


    Marco Dalan

    Head of Global Communications

    Telephone - +49-711-365101041

    e-mail -