Eigaland's Mobile Video is Set to Outperform Traditional Media in Japan

Hotmob Limited

Eigaland's Mobile Video is Set to Outperform Traditional Media in Japan


HONG KONG, April 11, 2017 /PRNewswire=KYODO JBN/ --

Hotmob, the leading mobile marketing company that operates the largest hybrid

mobile advertising marketplace in Asia, contends that Japanese advertisers are

shifting more budget from traditional media to digital and believes that mobile

video is set to be the outperformer.

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Traditional Japanese ad agencies have been heavily relying on television media

buying in the past. The demand for digital advertising surges as mobile phone

and smartphone users continue to grow rapidly, surpassing 84% of the country's

126.5 millions population based on a survey by ThinkAgent and GMO Japan Market


Hotmob CEO Johnny Wong said, "The majority of Japanese mobile users use

smartphones to access emails and social media, in particular the young

generation are spending more hours daily on viewing videos on smartphones than

on traditional television. This is why local advertisers started to embrace

mobile video ads to promote direct purchase of products and services."

"Eigaland" is a movie-goer community on mobile application and most covered the

online-ticketing cinemas in Japan. Eigaland is also the first movie application

to deliver premium mobile video ads in Japan, up to 9X video completion rate

compared to desktop video. According to a recent research conducted by Google

and TNS, 74% of smartphone users in Japan watch mobile videos. This corresponds

to the reality that the market has a great demand on mobile videos.

Wong added, "As the largest movie-goer community on mobile application in

Japan, Eigaland connects with 323 theaters nationwide to provide screening

schedule and online ticket reservation service for the Japanese market. Huge

traffic flows into the mobile application platform daily which offers numerous

exposures for brands and advertisers to reach potential consumers."

Mobile videos are being slowly picked up by local advertisers and traditional

Japanese ad agencies. According to a report by CyberAgent, the demand for video

ads for smartphones is projected to grow to 188.3 billion yen in 2020, about

three times of 2016. It is suggested that mobile video advertising may

eventually take over traditional media some day.

About Hotmob

Hotmob is the leading mobile marketing company that operates a hybrid mobile

advertising marketplace to offer premium and performance-driven mobile

advertising solutions, which are facilitated by proprietary advertising

technologies and robust ad-serving platforms to meet the growing demand from

businesses across Asia.  


Diana Kwok



SOURCE: Hotmob Limited