Hedge Trimmers and Chainsaws into Sharing Economy as Husqvarna Pilots Pay-per-use
STOCKHOLM, April 20, 2017 /PRNewswire=KYODO JBN/ --
Starting this May, homeowners in Stockholm can access pay-per-use power
tools for the garden, eliminating the need to maintain and store hedge
trimmers, chainsaws and other tools that are used less frequently. The project
is a pilot, and part of Husqvarna's commitment to explore innovative and
sustainable solutions for taking care of gardens and green spaces.
To view the Multimedia News Release, please click:
The Husqvarna Battery Box, is a "smart", 8x3 meter, unattended container
with 30 electronic lockers that store battery powered garden care products. Via
an iPhone app, homeowners can reserve tools, get instructions, pay, and open
the locker to pick up their pre-booked power tool. The "box" will be placed at
Bromma Blocks, a shopping center 15 min west of Stockholm city. Renting a
garden care product will cost 350 SEK a day (approx 35 Euros or 38 USD).
"People are already sharing homes and cars. To share products that are only
used occasionally, like a hedge-trimmer, makes a lot of sense for some users.
Husqvarna Battery Box is proof of our commitment to explore new solutions that
merge innovation and sustainability, benefitting the homeowner, the community
and our distribution network," says Pavel Hajman, President of the Husqvarna
Sustainability and innovation put to the test
This pilot project supports Husqvarna's sustainability agenda to drive the
conversion from petrol powered products to silent battery products with no
direct emissions in urban areas. Additionally, the purpose is also to test the
real-world applications of this technical solution, as well as collect insights
on market maturity, customer behaviour, and potential future revenue streams
for Husqvarna's distribution network. The test period runs from May 1 to
October 31, 2017.
How it works
After completing registration in the iPhone app (also called "Husqvarna
Battery Box"), the customer can reserve one of the 30 available battery powered
products (chainsaw, hedge trimmer, trimmer or blower). The app guides the user
on how to open and close the door to the particular locker where the product
they want to rent is kept. The app also includes "how-to-films" to explain how
the product works. The Box, powered by solar cells, will be serviced by
Husqvarna staff daily, ensuring that products are in good condition and that
the batteries are fully charged.
The connection between the Husqvarna Battery Box and the customer is
enabled via Bluetooth. For identification purposes, the customer uses the
Swedish ID app "BankID". Payments are charged to the registered credit card at
the end of the month. During the pilot period, the app is only available on iOS.
Powerful and silent products in the box
From a performance perspective, the battery products in the box are
equivalent to the petrol versions of comparable size, but without the noise and
direct emissions. The battery series in the box is powered by a 36V Li-ion
battery, and one battery fits all products in the box (chainsaw, hedge trimmer,
Project partners and set-up
Husqvarna Battery Box is the result of a partnership that includes Telenor
Connexion, Flex, Zuora and HiQ. Flex builds the connected box and reports its
status on events handled through a cloud solution with Telenor Connexion. Zuora
supplies the subscription payment solution and HiQ builds the app and the
system needed to bring everything together. The shopping center Bromma Blocks
provides the space for the test.
"We are excited to be part of this innovative project. For us, Husqvarna
Battery Box is a perfect project to apply our partner ecosystem, catered for
businesses that want to take on the digital transformation journey," says Mats
Lundquist, CEO, Telenor Connexion.
"HiQ's driving force is to simplify and improve people's lives through
technology. The Husqvarna Battery Box Project demonstrates how we can ease
everyday lives and take more responsibility for our planet - all with the help
of modern technology platforms," says Lars Stugemo," President and CEO of HiQ.
"Zuora is excited to play its part in seeing the Husqvarna Battery Box come
to life. We see consumers around the world welcoming the new world of the
Subscription Economy. It's exciting to enable this 328 year-old company lead
the charge of innovation to build long-term relationships with their
customers," says Maria Johansen, Nordics Regional Director, Zuora.
"In a period of technological transformation, when ordinary objects are
becoming connected, there is enormous opportunity for companies that embrace
the new business models. Flex is thrilled to be helping Husqvarna integrate
connectivity, creating a flexible experience for their customers," says Doug
Britt, President of Industrial and Emerging Industries at Flex.
"Husqvarna Battery Box gives a glimpse of what shopping centers may look
like in the future. We are excited to be the first in Sweden to host this
service, as we believe it adds value to our offer and to all our customers with
a garden to care for," says Sanna Sultan, manager of Bromma Blocks.
Images are available at husqvarna.com/press
Husqvarna is a brand within Husqvarna Group, a global leading producer of
outdoor power products and innovative solutions for forest, park and garden
care. Products include chainsaws, trimmers, robotic lawn mowers and ride-on
lawn mowers. The Group is also the European leader in garden watering products
and a global leader in cutting equipment and diamond tools for the construction
and stone industries. The Group's products and solutions are sold under brands
including Husqvarna, Gardena, McCulloch, Poulan Pro, Weed Eater, Flymo, Zenoah
and Diamant Boart via dealers and retailers to consumers and professionals in
more than 100 countries. Net sales in 2016 amounted to SEK 36bn and the
Group has around 13,000 employees in 40 countries.