Almost Twice as Many People Prefer Relaxing Vacations to Active Ones, Shows GfK Survey
NUREMBURG, Germany, Apr. 27 /PRNewswire=KYODO JBN/ --
- Internationally, 59 percent of people prefer a relaxing vacation, while
35 percent prefer an active one
- Brazil, South Korea and Japan lead for favoring relaxing vacations;
Italy, France and Spain lead for active holidays
- Teenagers are the most energetic, with 43 percent preferring active
In a 17-country online survey
[http://www.gfk.com/global-studies/global-study-overview ] conducted by GfK,
well over half (59 percent) of people say they prefer a vacation "where I relax
and take it easy". This compares to just over a third (35 percent) who prefer
"an active vacation where I do or see lots of things". Only six percent are not
sure which type they prefer.
Internationally, there is next to no difference between men and women in
these preferences. Men are potentially very slightly more lazy in their holiday
choice than women - standing at 60 percent of men prefering a relaxing
vacation, compared to 58 percent of women. But for active holidays, men and
women stand neck and neck at 35 percent each.
Families with teenagers slightly more inclined to active holidays than
The presence of children in the household appears to make only limited
difference to people's holiday preferences, compared to the international
average. For those with children under six years old in the household, or those
with children aged between six and twelve, just under two thirds (62 percent)
favor relaxing vacations and just over a third favor active ones.
For people with teenagers in the household, relaxing holidays become
slightly less popular, falling to 57 percent, while active holidays rise to 39
Teenagers most inclined to energetic vacations; those aged in their forties
are most inclined to lazy ones
Internationally, the biggest differences we see are when it comes to age
groups. Teenagers are the most inclined to favor active holidays, with 43
percent selecting this and 51 percent preferring a relaxing holiday. The
preference for active vacations then drops steadily with each age band, ending
with those aged in their fifties, and those aged 60 or over, both standing at
just one third (33 percent) favoring active holidays.
However, the age group with the highest percentage saying they prefer
relaxing holidays is not the oldest two age groups - it is those aged in their
forties, standing at 64 percent. Compare this to those aged 60 or over, where
57 percent say they favor relaxing vacations.
Nearly half of Italians and French prefer active holidays, while over two
thirds of Brazilians and South Koreans want to relax
Italy (45 percent), France (44 percent) and Spain (43 percent) lead in
having the highest percentage of their online population who prefer active
vacations where they do and see lots of things.
In contrast, Brazil (71 percent), South Korea (66 percent) and Japan (also
66 percent) lead for having the highest percentages preferring a relaxing
vacation where they take it easy.
Laurence Michael, global lead of travel and hospitality research at GfK,
comments, "The value of these findings for the travel industry lies in
combining this self-reported data with our travel insights, which are based on
live forward booking data from a growing number of sales points. With this
multi-layered approach, we understand what is being booked and by whom -
helping our clients to fine-tune their audience segmentation and identify
customer potential, both globally and at country-specific level."
Download GfK's complimentary report showing full findings for each of the
17 countries: http://www.gfk.com/global-studies/global-study-overview
For more information, please visit http://www.gfk.com or follow GfK: