Shonai Region in Yamagata Prefecture Produces PR Video“Food Capital: Shonai”

Yamagata Prefectural

Shonai Region in Yamagata Prefecture Produces PR Video“Food Capital: Shonai”

- Tasty Japanese Food Isn’t Only Found in Kyoto and Osaka! -

The Shonai Branch Office of the Yamagata Prefectural Government has produced a promotional video titled “Food Capital: Shonai,” to be released on March 25, 2019. The Shonai Branch Office hopes that people all over Japan and the rest of the world will know the many charms of food sourced in and around the Shonai region in northeastern Japan.

1. Why people say “Food Capital: Shonai”

1) Abundant land surrounded by the ocean, mountains and rivers brings various delicious ingredients

Fertile plains on an alluvial fan surrounded by an abundant ocean and Mt. Gassan and Mt. Chokai, each measuring around 2,000 meters high. A miraculous natural environment brought about by varied terrain and a clearly defined difference in temperatures across the four seasons. Abundant fishing grounds where warm and cold currents meet.

2) Ingredients with a story

Rare ingredients few in number but high in variety -- there exist over 70 types of native produce passed down throughout the generations. Each type of produce has its own folklore, and each has its own special flavor suited to Shonai, making them “edible cultural assets.”

3) Delicious cuisine

The Three Mountains of Dewa’s “shojin ryori” -- vegan meals eaten by Japanese monks and priests -- refined by its long history (Tsuruoka City designated as a UNESCO Creative City of Gastronomy). Traditional local cuisine and creative Western cuisine using local fish and native produce in abundance, soy sauce-flavored ramen with clear broth, with “dashi” made from seafood, and more!

2. Closer than you think! “Food Capital: Shonai”

Transfer at Haneda Airport and arrive at Oishii Shonai Airport in just one hour! Four return flights a day between Haneda Airport and Oishii Shonai Airport. (Oishii = Delicious)

3. Take the chance to try it in Hong Kong!

Fresh ingredients imported to Hong Kong by special express! Japanese restaurants across Hong Kong are planning to use these ingredients in their cooking.

For further information, please check the following website.


Promotion video website:






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