山西省呂梁市の離石区が高水準の農村観光の発展を促進

AsiaNet 79521（1233）

【呂梁（中国）2019年７月3日PR Newswire＝共同通信JBN】山西省人民政府広報局の6月25日の発表によると、中国北部の山西省の呂梁市離石区の3つの村が100 AAAクラス農村観光モデル村に選ばれた。

山西省で初めての100 AAAクラス農村観光モデル村の中で、6つが豊かな自然と文化観光資源を誇る呂梁からのものと分かった。

山西省文化観光局のリ・グイ副主任によると、農村観光モデル村は、村に恩恵をもたらし農村経済の成長を促進する文化観光資源に依拠することで、観光を主要な産業または特徴的な産業として誇る村を言う。

近年、この地区は農業、エコロジーと観光の開発に焦点を当てた独自の観光ブランドの構築を加速した。同時にそれは農村観光の協調的建設の促進を目指して、23の村で農村観光の構築を貧困緩和プロジェクトの中心に据えた。

2018年にこの地区は100万人以上の観光客を受け入れ、前年比40％余り増加の9800万元超の観光収入を上げ、3000人以上を貧困から救い出すのに役立った。

今年、この地区は景勝地への近代的な事業経営の導入、景勝地の施設のサービス水準の向上、文化的・創造的産品などの研究開発の加速を含め、農村観光の持続可能で健全な発展を育成するための施策を取り続けるだろう。

ソース：The People's Government of Shanxi

Lishi district of Lvliang city in north China's Shanxi boosts high-level rural tourism development

PR79521

LVLIANG, China, July 3, 2019 /PRNewswire=KYODO JBN/ --

Three villages of Lishi district of Lvliang, a city in north China's Shanxi Province,

have been successfully selected into the first 100 AAA-level rural tourism

demonstration villages in Shanxi, according to an announcement by the press office of

the People's Government of Shanxi Province on June 25.

It is learned that among the first 100 AAA-level rural tourism demonstration

villages in Shanxi Province, six were from Lvliang where boasts abundant

natural and cultural tourism resources.

The rural tourism demonstration village refers to a village that boasts tourism

as its main industry or characteristic industry by relying on its cultural tourism

resources which has benefited the villagers and promoted the rural economic growth,

according to Li Gui, deputy director of the Shanxi Provincial Department of Culture and Tourism.

In recent years, the district has sped up building its own tourism brand with

development of agriculture, ecology and tourism as focus. Meanwhile, it has

also centered on building rural tourism poverty alleviation projects in 23 villages,

in a bid to foster coordinated construction of rural tourism.

In 2018, the district received more than one million tourists, with revenue

from tourism exceeding 98 million yuan, up 40-odd percent year-on-year, and

helping lift more than 3,000 people out of poverty.

This year, the district will continue to take measures to foster sustainable

and healthy development of rural tourism, including conducting modern-enterprise

management to scenic spots, improving the service level of facilities in these spots,

quickening R&D of cultural and creative products, etc.

SOURCE: The People's Government of Shanxi