Kao Group’s Pink Ribbon Campaign Raises Awareness for Early Detection of Breast Cancer



Kao Corporation

Kao Group’s Pink Ribbon Campaign Raises Awareness for Early Detection of Breast Cancer

The Kao Group*1 will conduct, as part of its corporate citizenship activities, the Kao Group Pink Ribbon Campaign 2019 from October 1 to November 30, to partially coincide with the Breast Cancer Awareness Month of October.

*1 Includes Kao Corporation, Kao Group Customer Marketing, Kanebo Cosmetics, and overseas group companies.

Even though the survival rate for breast cancer increases with early detection and treatment, the rate of breast cancer screenings is lower in Japan than in Western countries, and the mortality rate from breast cancer is trending higher. Therefore, the Kao Group has conducted the Kao Group Pink Ribbon Campaign since 2007 to communicate the importance of early detection of breast cancer to as many women as possible.

2019 activities

● Support for the Project of Cancer Education by Pink Ribbon Advisors*2

Kao is continuing its support since last year of the Project of Cancer Education by Pink Ribbon Advisors organized by the Japan Society of Breast Health*3, in which Pink Ribbon Advisors who are cancer survivors serve as instructors and give lessons at junior high and high schools. Based on their own experience, the instructors communicate accurate information about cancer and breast cancer for the purpose of increasing students’ awareness about their health. At the same time, having people who have survived cancer serve as instructors also creates an opportunity for cancer survivors to play a role in society. Students who participated in the lessons provided feedback such as, “I didn’t know anything about cancer before, but now I’ve learned a lot. I want to tell others what I’ve learned,” and “I want to tell my family about what I’ve learned today, including the importance of cancer screenings,” showing how the lessons will also promote health education among the families and friends of the students.

*2 Private qualification by the Japan Society of Breast Health aimed at communicating the importance of breast cancer screening and early detection of breast cancer.

*3 Japan’s first breast cancer awareness group established in 2000 toward the reduction of mortality rate due to breast cancer.

●Product-based donations

・Laurier sanitary napkin brand

Laurier is releasing a mini-pack with a limited-edition pink ribbon design (available while supplies last). It will also offer donations through clicks on the brand site during the month of October. Laurier will donate a portion of its sales and make donations to the Project of Cancer Education by Pink Ribbon Advisors.


https://www.kao.co.jp/laurier/ (Japanese)

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・ KANEBO global prestige brand, Kanebo Cosmetics

During the Pink Ribbon Campaign period, 100 yen will be donated to the Project of Cancer Education by Pink Ribbon Advisors for each sale of KANEBO Skin Gloss Oil Water in Japan.



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●In-store educational activities

At stores that carry the KANEBO and the Twany*4 counseling brand of Kanebo Cosmetics, beauty counselors pass out leaflets with instructions on how to perform self-examinations and samples of oil and body cream that can be used with self-examinations (limited quantities).

*4 Of the stores that carry Twany, activities are limited to large general merchandise stores.


https://www.kanebo-cosmetics.jp/twany/ (Japanese)

● Global activities

Some overseas Kao Group companies in Asia and Russia will provide information about breast cancer and self-examinations at their retail counters and on websites and social media.

The Kao Group will continue supporting women through various activities so that they can live beautifully and conduct healthy daily lives.

About Kao

Kao creates high-value-added products that enrich the lives of consumers around the world. Through its portfolio of over 20 leading brands such as Attack, Bioré, Goldwell, Jergens, John Frieda, Kanebo, Laurier, Merries and Molton Brown, Kao is part of the everyday lives of people in Asia, Oceania, North America and Europe. Combined with its chemical division, which contributes to a wide range of industries, Kao generates about 1,500 billion yen in annual sales. Kao employs about 33,000 people worldwide and has 130 years of history in innovation. Please visit the Kao Group website for updated information.




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