中国の攀枝花、保養・健康維持産業の新たなベンチマークを創出

AsiaNet 82358（0008）

【成都（中国）2019年12月31日新華社＝共同通信JBN】2019年12月、第10回Panzhihua Joy and Sunshine Festival（攀枝花歓楽陽光祭）が中国四川省攀枝花市人民政府と四川省文化観光局の共催で開幕した。Joy and Sunshine Festivalは攀枝花の毎年恒例の観光祭で、2010年の創設以来9年連続で、鳴り物入りで開催されている。この祭典は2020年2月まで開催される。

冬の初めに、中国の大部分は1年で最も寒い季節の到来を迎える。しかし振り返ると、11月以来、2019 Democratic League of China Legal Governance Forum（中国民主同盟法治フォーラム）、Honest Government Research Annual Academic Symposium 2019からTour of Panzhihua 2019自転車レース、National Hiking Trail Premier Leagueの最終コンテストに至るまで合計8つの国家級の大規模アクティビティーが攀枝花で既に行われた。何が攀枝花をこれほど魅力的にしているのか? その答えは実は極めて明快だ。急速に拡大している地元のバナジウムとチタン産業に加え、保養と健康維持を促進する温暖で快適な冬の気候と最高の環境が、攀枝花をあらゆる種類の大規模イベントと会議を引き付ける地に転換した主要な理由である。

▽元気回復と健康維持のメッカ、環境は居住に最適

攀枝花市は中国南西部に位置し、花にちなんで名付けられた中国で唯一の都市である。中国語で攀枝花または木綿花と呼ばれるこの植物は、コットンツリー、キワタ、紅棉などさまざまな名で知られ、毎年1月と2月に花が咲き、華やかな赤色の海が市を包み込む。

攀枝花市はハワイや米国のマイアミ、日本の沖縄のような世界的に有名なバケーション天国と同様に、北緯26度に位置する。同市の平均年間日照時間は2700時間、年間平均気温はセ氏20.3度である。独特の気候と地理学的条件で攀枝花は1年365日陽光に恵まれ、この地の自然条件は完璧な融合を享受している。近年、攀枝花は「Top Ten Cities for Air Environment in China（中国の大気環境トップ10都市）」、「Best City for Senior Habitat in China（高齢者居住のための中国最良の都市）」および「Top Tourism City for Winter Escape in China（避寒のための中国のトップ観光都市）」などさまざまなタイトルに選出され、攀枝花は5年連続で優れた空気の質で90%以上の格付けを保持している。その独特の自然条件をよりどころに、近年の攀枝花は、同市の保養・健康維持産業を洗練し、国際的な陽光、保養、健康維持の観光デスティネーションとして自らを位置付けるための力強い取り組みに専心してきた。

早くも2017年に、攀枝花は保養・健康維持産業基地の地元基準を公開した最初の先駆者の1つになり、中国初の保養と健康維持の学校を設立した。現在、攀枝花はNational Medical Care and Health Preservation Trial Site Cities of China（中国国家医療健康維持試験地都市）の第一陣、National Smart Recuperation（国家スマート保養）、Health Preservation and Senior Care Model Base（健康維持と高齢者ケアモデル基地）、Top 50 Cities for Recuperation and Health Preservation in China（保養・健康維持のための中国のトップ50都市）、Top 50 Cities for Livability Competitiveness in China（中国の居住性競争力トップ50都市）などの多数のトップ集団へと徐々に歩を進めてきた。

保養・健康維持産業の成長に続いて、攀枝花への旅行者の流入も急速に拡大し、2018年には2200万人/回に達した一方、市全体の観光収入は2017年から20%増加した。さらに、北京、成都、西安などからの中高年層と高齢者の多くは、温暖な避難先を求める渡り鳥のようにこの市で越冬することを好むため、攀枝花で不動産を購入することを選択している。

ふんだんな陽光と適度な昼夜の寒暖差は、攀枝花産の果物に一層の丸味と甘さを与えている。四川で唯一のトロピカルフルーツ生産拠点である同市は、マンゴー、ビワ、ザクロ、ワックスアップル、イチゴ、サクランボなどの高品質のフルーツで有名である。特に攀枝花のマンゴーは、最北かつ最高緯度のマンゴー産地の1つで生産されることで晩熟し卓越した品質につながるため、世界中で極めて高い需要がある。

▽医療と健康維持の組み合わせ、保養・健康維持産業の新たな優位性を創出

National Integrated Medical Care and Health Preservation Industry Model Zone（国家医療健康維持統合産業モデル区）として、保養と健康維持を支柱産業として促進しながら、医療、教育、商業、スポーツなど補足的分野の探究と開発に向けて複数の積極的な措置が取られた。攀枝花市政府はこの点について多額の投資を実施し、補足施設を建設するための無数のプロジェクトと不動産会社の導入に成功した。

医療に関しては、攀枝花の都市部人口は78万人に過ぎないが、市内には6の第3級病院と8の第2級病院があり、1人当たりの医療・衛生資源は四川省の最前線に位置付けられている。保養・健康維持産業の成長との相乗効果を生み出すために、攀枝花は病院内に高齢者向けデイケアセンターを設置し、高齢者ケア組織内に医療クリニックを設立し、病院と高齢者ケア施設に対し共同で統合医療ケア・健康維持サービスのプラットフォームを創出するよう指導するなど一連の措置を取り、「保養・健康維持+医療産業」の発展を促進することを目指している。

ごく最近開催された第1回Panzhihua Culture and Creativity Development Convention（攀枝花文化創造発展大会）では、「bodily preservation（身体の維持）、spiritual preservation（精神の維持）、mental preservation（心の維持）、winter escape（避寒）、summer escape（避暑）、smog escape（避スモッグ）」のコンセプトが、Hong Ge Hot Spring Tourism and Vacation Zone、Pu Da Sunshine International Recuperation and Health Preservation Industry Vacation Zone、10の特別保養・健康維持村、100の保養・健康維持ツアーおよび滞在地、50の統合医療+健康維持スポットなど5の国際療養と健康維持観光・休暇ゾーンの建設を加速する取り組みのための中心的な指針になることが規定された。攀枝花の計画立案者らは、2025年までに総額500億元の観光収入と5000万人/回の訪問者受け入れを目標としている。

さらに攀枝花は、訪問者と市民に最適な医療+健康維持環境および条件を創出し、陽光の保養・健康維持産業の高効率で持続可能な発展を推進するため、人材、情報、科学調査などの側面で医療+健康維持サポートを強化するため積極的なアプローチを採用している。

将来的には、攀枝花は都市建築を加速し、輸送、教育、医療、情報、文化の発展を力強く促進し、四川の南への開放努力のゲートウエーとして自らを構築する。現代的で総合的な輸送・通勤システムを構築し、健全な攀枝花の進展をもたらし前進させ、傑出した品質で認識される医療サービスブランドを構築するために複数の措置が講じられる。攀枝花市は、保養・健康維持産業の秩序ある健全な成長を強化し、中国の保養・健康維持産業のベンチマークを創出するため、ビッグデータ産業、保養・健康維持産業および他の産業の間の有機的統合も推進している。

ソース：The Panzhihua Municipal People's Government of Sichuan Province

Panzhihua, China: Creating a New Benchmark for the Recuperation and Health Preservation Industry

PR82358

CHENGDU, China, Dec. 31, 2019/Xinhua=KYODO JBN/--

In December 2019, the 10th Panzhihua Joy and Sunshine Festival kicked off under

the joint sponsorship of the Panzhihua Municipal People's Government of Sichuan

Province, China, and the Sichuan Provincial Department of Culture and Tourism.

The Joy and Sunshine Festival is Panzhihua's annual tourism festivity, and has

been hosted to great fanfare for nine straight years since inception in 2010.

The campaign will continue until February 2020.

At the onset of winter, the majority of China ushers in the coldest season of

the year. But looking back, since November, a total of eight national-level

large-scale activities already took place in Panzhihua: From the 2019

Democratic League of China Legal Governance Forum and the Honest Government

Research Annual Academic Symposium 2019 to the Tour of Panzhihua 2019 cycling

race and the final contest of the National Hiking Trail Premier League...what

makes Panzhihua so charmingly attractive? The answer is actually quite clear.

Other than the rapidly expanding local vanadium and titanium industry, the warm

and comfortable winter climate and the top-notch environment conducive to

recuperation and health preservation are key reasons that have turned Panzhihua

into a magnet for all sorts of large-scale events and conferences.

Mecca for Recuperation and Health Preservation, Environment Greatly Suited for

Residence

The city of Panzhihua is located in southwestern China and is the only city in

China named after a flower. The plant, pan zhi hua or mu mian hua in Chinese,

is known by various names such as cotton tree, red-silk cotton or red-cotton,

which blossoms in January and February each year, enveloping the city in a

gorgeous sea of red.

Panzhihua is located at 26 degrees north along with other world-famous vacation

heavens like Hawaii and Miami of the U.S. and Okinawa of Japan. The city

averages 2,700 hours of sunshine and a temperature of 20.3 degrees centigrade

over the year. The unique climatic and geographical conditions bestow Panzhihua

with sunshine almost 365 days a year, and natural conditions here in an

immaculate fusion. In recent years, Panzhihua has been named various titles

such as "Top Ten Cities for Air Environment in China", "Best City for Senior

Habitat in China" and "Top Tourism City for Winter Escape in China", and

Panzhihua has maintained a rate of more than 90% for excellent air quality for

five consecutive years. Relying on its unique natural conditions, Panzhihua in

recent years has dedicated emphatic efforts to cultivate its recuperation and

health preservation industry, and to position itself as an international

sunshine, recuperation and health preservation tourist destination.

As early as back in 2017, Panzhihua became among the first pioneers to publish

local standards for recuperation and health preservation industry base, and

founded the first recuperation and health preservation academy in the country.

At present, Panzhihua has edged its way into a number of top echelons such as

the first group of National Medical Care and Health Preservation Trial Site

Cities of China, National Smart Recuperation, Health Preservation and Senior

Care Model Base, Top 50 Cities for Recuperation and Health Preservation in

China and Top 50 Cities for Livability Competitiveness in China.

Following the growth of the recuperation and health preservation industry,

tourists influx into Panzhihua also ballooned quickly, reaching 22 million

person/times in 2018, while the whole city's tourism income rose by 20%

compared to 2017. In addition, many middle-aged individuals and seniors from

places like Beijing, Chengdu and Xi'an have opted to purchase real estate in

Panzhihua, as they prefer to spend the winter in the city just like migratory

birds that seek warm havens.

Copious sunshine and suitable night-day temperature difference have endowed

fruits from Panzhihua with an extra degree of plumpness and sweetness. As

Sichuan's one and only tropical fruit production base, the city is famed for

the high quality of fruits like mango, loquat, pomegranate, wax apple,

strawberry and cherry. In particular, Panzhihua's mangos are highly sought

after across the globe because they come from one of the northernmost and

highest places of origin for mangos, which result in late maturation and superb

quality.

Combination of Medical Care and Health Preservation, Creation of New High

Ground for Recuperation and Health Preservation Industry

As a National Integrated Medical Care and Health Preservation Industry Model

Zone, while fostering the recuperation and health preservation as its pillar

industry, active steps have been taken to explore and develop supplementary

area like medical care, education, commerce and sports. The Panzhihua Municipal

Government has invested tremendously in this regard, and has succeeded in the

introduction of a myriad of projects and real estate companies to construct the

supplementary facilities.

In terms of medical care, although the urban population of Panzhihua numbers

only 780,000, but across the city are six grade-three hospitals and eight

grade-two hospitals, with medical care and sanitation resources per capita

ranked in the forefront of Sichuan Province. In order to generate synergy with

the growth of the recuperation and health preservation industry, Panzhihua has

set up daytime care centers for seniors in hospitals, established medical

clinics in senior care organizations, and guided hospitals and senior care

institutions to jointly create integrated medical care-health preservation

service platforms, among a series of other measures, so as to promote the

development of the "recuperation and health preservation + medical care

industry".

At the 1st Panzhihua Culture and Creativity Development Convention held just

recently, it was stipulated that the concepts of "bodily preservation,

spiritual preservation, mental preservation, winter escape, summer escape, smog

escape" will be the central guidance for efforts in speeding up the

construction of five international recuperation and health preservation tourism

and vacation zones like the Hong Ge Hot Spring Tourism and Vacation Zone, Pu Da

Sunshine International Recuperation and Health Preservation Industry Vacation

Zone, ten special recuperation and health preservation villages, a hundred

recuperation and health preservation tour-stay locations, as well as 50

integrated medical care + health preservation spots. Panzhihua's plan-makers

are aiming for 50 billion yuan in total tourism income and 50 million

person/times in received visitors by 2025.

In addition, Panzhihua is also adopting an active approach to strengthen

medical care + health preservation supports in aspects such as human resource,

information and scientific research, so as to create optimal medical care +

health preservation environment and conditions for visitors and citizens, and

to drive the highly efficient and sustainable development of the sunshine

recuperation and health preservation industry.

In the future, Panzhihua will accelerate city construction, emphatically

promote the development of its transportation, education, medical care,

information and culture, and establish itself as the gateway for Sichuan's

southward opening-up efforts. Measures will be taken to build a modern and

comprehensive transportation and commute system, engender and advance the

advancement of a healthy Panzhihua, and forge a medical care service brand

recognized for its distinguished quality. The city will also promote the

organic integration between the big data industry, recuperation and health

preservation industry and other industries, so as to bolster the orderly and

healthy growth of the recuperation and health preservation industry, and to

create a benchmark of the Chinese recuperation and health preservation industry.

Source: The Panzhihua Municipal People's Government of Sichuan Province