Chiba Prefectural Government Selling Sweets Using

“Beniharuka” Sweet Potato and Running Giveaway Campaign in Singapore

- CHIBA SWEET POTATO FAIR 2020 -

The Chiba Prefectural Government is selling a new type of sweet using “Beniharuka,” a variety of sweet potato grown in the Prefecture, in Singapore to let local people know the deliciousness of the sweet potato.

Photos: https://kyodonewsprwire.jp/release/202012098368?p=images

The new product, available at “Tarte by Cheryl Koh,” where famous patissier Cheryl Koh is working as a chef, is a tart with elegant sweetness and smooth texture. It also has a beautiful appearance.

In line with the sale of the new product, a giveaway campaign for the tart has also been underway since Dec. 14, 2020. Everyone is encouraged to participate in the campaign.

1. Sale of the tart using “Beniharuka” sweet potato grown in Chiba Prefecture

Dates: Dec. 11 (Friday)-Dec. 31 (Thursday), 2020

Place: Tarte by Cheryl Koh

- Tarte @ Shaw Centre: 1 Scotts Road, #02-12 Shaw Centre, Singapore 228208

Opening hours: 11:00 am-7:00 pm

- Tarte @ SOCIEATY: 1 Farrer Park Station Road, One Farrer Hotel, #01-01A. 217562

Opening hours: 11:30 am-2:30 pm (last order 2:00 pm), 5:30 pm-10:00 pm (last order 9:30 pm)

- Tarte @ Raffles City: Raffles City Singapore Shopping Centre, #B1-46,179103

Opening hours: 11:00 am-7:00 pm

2. Tart giveaway campaign

The giveaway campaign is carried out on the Facebook page of Chiba Prefecture’s official mascot character CHI-BA+KUN. Winners will receive a box of two tarts using “Beniharuka” of Chiba Prefecture. Applications are now being accepted for the lottery.

Application period: Dec. 14 (Monday)-Dec. 31 (Thursday), 2020

Application method: Applicants must meet the following two conditions.

1. Follow CHI-BA+KUN on Facebook and comment on the campaign article.

2. Follow Cheryl Koh’s Instagram.

Details are available on the following website:

https://www.facebook.com/Chi-BaKun-Japan-for-Singapore-112516826910580/

3. Chiba Prefecture Agricultural Product Fair/CHIBA SWEET POTATO FAIR 2020

Duration: Dec. 18 ( Friday )-Dec. 31 ( Thursday ), 2020

Venue: Basement food floor of Isetan Scotts ( Singapore )

Content: Publicity and sales for the sweet potato ( “Beniharuka” variety ) grown in Chiba Prefecture will be held at the done agricultural product corner.