Filipino broadcaster ABS-CBN launches new cloud video editing workflow during COVID-19 then wins YouTube award
AsiaNet 87398
SINGAPORE, Dec. 28, 2020 /PRNewswire=KYODO JBN/ --
- ABS-CBN's video editing teams rapidly moved to remote production mode with
Wildmoka before going into lockdown on 11th of March 2020. The ability to
publish more content helped attract over 10 million subscribers to their
YouTube channel, resulting in a prestigious YouTube Diamond award.
On the same day the management of ABS-CBN Corporation (the Philippines' leading
media and entertainment company) chose to close their offices and have most
employees work from home, the company's video operations team was busy with an
entirely different challenge: launching a new cloud-based, digital content
platform. Erwin Malimban, Head of Broadcast Technology describes the challenge
of this undertaking during what was an eventful day.
"We had been testing and preparing to launch with Wildmoka for a few weeks and
the team was really excited and ready to go," says Erwin. "The day we set to
launch, we got the news our offices were closing. It was a challenge for sure
but lucky for us, we did not miss a moment. Everyone could access Wildmoka,
remotely, from home, the very next day."
Lucky indeed. But their success was due in part to the fact that ABS-CBN had
set a plan in motion months earlier to enhance their digital content production
supply chain and chose Wildmoka as their partner. Patrick Ongchangco, Head of
Media Engineering and Darryl Bernard Reyes, Head of Livestream Operations,
brought the plan to reality - and just in the nick of time.
In one month after closing their offices, Patrick says there were more than 100
editors, producers and social media managers using Wildmoka to clip, edit and
publish content daily to the ABS-CBN website and a multitude of social sites.
To date, the volume of content created and published stands between 300 and 400
posts per day, covering mostly news and entertainment.
"It is like we never lost a step with our production," says Darryl. "We
continue to publish tons of content every day, keeping our viewers entertained
and informed with video highlights from their favorite ABS-CBN shows. This
would not be possible without Wildmoka."
This new strategy on digital helped ABS-CBN News clinch the YouTube's Diamond
Award on 14th November, less than eight months after the launch with Wildmoka.
This award recognizes organizations that surpass 10 million subscribers and
quickly strengthen their video presence on YouTube.
Laurent Demene, Head of Sales (Asia) at Wildmoka, explains that: "We know how
difficult a time this has been for video editors as they started working
remotely. However, we're delighted to see the success that ABS-CBN has had
using Wildmoka in such a short timeframe - showing that the platform can
facilitate massive remote video production and publishing for major
broadcasters during the COVID-19 pandemic and beyond." Laurent adds: "Keeping
audiences informed and entertained during isolation and lockdown is so
important, and we're pleased to see that Wildmoka is helping companies like
ABS-CBN reach their audiences in this critical period."
Logo - https://mma.prnewswire.com/media/1391465/Wildmoka_Logo.jpg
Contact:
Lucille MARI
contact@wildmoka.com
+33 (0)428 270 220
Source: Wildmoka
本プレスリリースは発表元が入力した原稿をそのまま掲載しております。また、プレスリリースへのお問い合わせは発表元に直接お願いいたします。
このプレスリリースには、報道機関向けの情報があります。
プレス会員登録を行うと、広報担当者の連絡先や、イベント・記者会見の情報など、報道機関だけに公開する情報が閲覧できるようになります。