50 years of BMW Group Cultural Engagement
AsiaNet 88272
MUNICH, Mar. 1, 2021 /PRNewswire=KYODO JBN/--
Esther Mahlangu. Olafur Eliasson. Cao Fei. Kochi-Muziris Biennale. Hans Ulrich
Obrist. Stefan Sagmeister. Jonas Kaufmann. Jeff Koons. Nadine Ghaffar. Munich
Philharmonic. Sir Simon Rattle. Marc Spiegler. Teatro dell'Opera di Roma. Chris
Dercon. Victoria Siddall. BMW Group receives congratulatory messages from the
international cultural world, reflecting its diverse cultural commitment. For
50 years and with over 100 initiatives in the fields of modern and contemporary
art, classical music, jazz and sound as well as architecture and design, BMW
Group is an integral part of culture globally.
It started with three large-scale paintings by Gerhard Richter commissioned by
Eberhard von Kuenheim, then chairman of the board at BMW AG, in 1971. Since the
opening of the four-cylinder building in 1973, the works titled "Rot", "Gelb"
and "Blau" have been on display. Ilka Horstmeier, member of the Board of
Management of BMW AG, Director of Human Resources and Labour Relations: "During
times of rapid change, responsibility and reliability are of the greatest
value. As is culture. For half a century now, we have established our
international cultural commitment as long-term partners. At BMW Group, we
believe that our arts cooperations are an integral part of our social
sustainability." With its network of partners, BMW Group Cultural Engagement
creates current narratives and connects people worldwide – both physically and
virtually. Over five decades, BMW Group has been engaged in partnerships based
on mutual respect and curiosity which makes its cultural commitment a reliable
partner in the cultural field. BMW Group is grateful for a video campaign that
shows congratulations arriving from around the world and presents them via
social media throughout the year.
Further information, image and video material available at:
www.press.bmwgroup.com
Further information, image and video material available at:
www.press.bmwgroup.com
BMW Group Cultural Engagement:
Doris Fleischer
+49-151-601-27806
Doris.Fleischer@bmw.de;
Daria Nikitina
+49-89-382-60340
Daria.Nikitina@bmw.de
SOURCE: BMW Group
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