LVMH Perfumes & Cosmetics chooses Eastman Crista(TM) Renew to begin elimination of virgin plastic
PR89779
KINGSPORT, Tenn., June 1, 2021 /PRNewswire=KYODO JBN/--
-- Dior Addict Lip Maximizer is the first luxury product featuring Cristal
Renew to hit shelves
LVMH Perfumes & Cosmetics (
), a division of luxury powerhouse LVMH, today announces its collaboration with
global specialty material provider Eastman (
) (NYSE: EMN) to develop packaging made possible through Eastman's molecular
recycling technologies.
Photo - https://mma.prnewswire.com/media/746866/Eastman_Logo.jpg
Photo - https://mma.prnewswire.com/media/1521204/Dior_Addict_Lip_Maximizer.jpg
Logo - https://mma.prnewswire.com/media/1521249/Dior_Logo.jpg
Parfums Christian Dior is the first of LVMH's major historic Houses to
introduce Eastman Crista(TM) Renew copolyester, with 30% certified recycled
content,* for its Dior Addict Lip Maximizer packaging that hits shelves this
summer. Eastman and LVMH will continue to work together on sustainable
packaging solutions across LVMH's family of distinguished brands, with
additional adoption expected over the next several months.
"Our collaboration with Eastman marks a critical milestone towards
progressively eliminating fossil-fuel-based plastics from our packaging. With
our recently published LIFE 360 program, we made the decision that our
packaging will contain zero plastic from virgin fossil resources in the years
ahead," said Hélène Valade, LVMH environmental development director.
"Eastman's innovative molecular recycling technologies are playing a crucial
role in helping LVMH achieve our sustainability targets," said Valade. "We are
at the very beginning of our journey to meet our targets. With our first
deadline in 2023, we need solutions that are available now and at a global
scale, ensuring our customers experience these benefits immediately."
Introduced in late 2020, Eastman's portfolio of sustainable resins for cosmetic
packaging builds on its long history of innovation and knowledge of the
cosmetics industry.
Eastman's groundbreaking Advanced Circular Recycling technologies produce
resins from mixed waste plastic rather than fossil-based feedstocks. These
innovative molecular recycling technologies divert waste plastic from
landfills, give waste plastic new life, and reduce greenhouse gas emissions
relative to traditional production.
With Eastman's technologies, brands can meet their ambitious targets for
recycled content right now and maintain the premier aesthetics and function
that luxury consumers expect.
"LVMH is staking out a leadership position among luxury brand houses by taking
bold action to achieve environmental excellence," said Scott Ballard, vice
president and general manager, specialty plastics, Eastman. "We are proud to be
working with LVMH and to provide the technology and products that will help
them deliver on their circular economy goals."
Visit: www.eastman.com/circular for more information on Eastman's efforts in
the circular economy and Eastman Renew materials.
*The recycled content is achieved by allocating the recycled waste plastic to
Eastman Renew resins using a mass balance process certified by ISCC.
About Eastman
Founded in 1920, Eastman is a global specialty materials company that produces
a broad range of products found in items people use every day. With the purpose
of enhancing the quality of life in a material way, Eastman works with
customers to deliver innovative products and solutions while maintaining a
commitment to safety and sustainability. The company's innovation-driven growth
model takes advantage of world-class technology platforms, deep customer
engagement, and differentiated application development to grow its leading
positions in attractive end markets such as transportation, building and
construction, and consumables. As a globally inclusive and diverse company,
Eastman employs approximately 14,500 people around the world and serves
customers in more than 100 countries. The company had 2020 revenues of
approximately $8.5 billion and is headquartered in Kingsport, Tennessee, USA.
For more information, visit: www.eastman.com.
About Parfums Christian Dior
Christian Dior described himself as a fashion and perfume designer. The House
of Dior, founded in 1946, changed the face of ladies' style forever when its
New Look was unveiled in the halls of 30 Avenue Montaigne on February 12, 1947.
The revolutionary look was accompanied by a fragrance, Miss Dior, the finishing
touch designed to "leave a trail of desire in a woman's wake." This timeless
perfume was the first fragrance created by a visionary brand which invented the
concept of global beauty with its Rouge Dior and subsequent cosmetic lines,
then pioneer skincare lines such as Capture Totale or Dior Prestige. The
current-day trustees of this legendary expertise – François Demachy, Dior
Perfumer-Creator, Peter Philips, Creative and Image Director for Dior Makeup,
and Dior Science – are the heirs to Christian Dior's perfectionism. The
worldwide renown of the House's creations is partly down to its seductive
muses, including Charlize Theron, Natalie Portman, Jennifer Lawrence, Gisèle
Bündchen, Cara Delevingne, Johnny Depp and Robert Pattinson.
Editorial Contact:
Laura Mansfield, APR
Tombras
lmansfield@tombras.com
+1-(865)-599.9968
SOURCE: Eastman
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