Corona becomes first global beverage brand to achieve a net zero plastic footprint globally
AsiaNet 89985
LONDON , June 8, 2021, /PRNewswire=KYODO JBN/--
- The achievement is another step in Corona's long-term aim to leave no plastic
in nature
- For World Oceans Week, Corona Releases "Plastic Reality" an eye-opening
augmented reality (AR) experience to empower people to join the brand in their
zero plastic quest
- The Augmented Reality (AR) tool is the first of its kind to show people their
personal plastic footprint and offer tips on how to reduce it
Corona has become the first global beverage brand with a net zero plastic
footprint, meaning the brand recovers more plastic from the environment than it
releases into the world. This achievement is part of Corona's vision to be a
sustainability leader in consumer packaged goods and is the latest in the
brand's longtime efforts to help protect the world's oceans and beaches from
marine plastic pollution.
Achieving this milestone comes after an extensive external assessment of
Corona's global operations against the 3RI Corporate Plastic Stewardship
Guidelines [https://www.3rinitiative.org/guidelines-for-corporates ] by South
Pole, a leading climate solutions provider. The assessment measured Corona's
remaining plastic usage throughout the brand's products and distribution
logistics processes. It also followed the Verra Plastic Waste Reduction
Standard to calculate the impact of Corona's mitigation activities, including a
major investment in Mexico Recicla, a recycling facility in Mexico. Thanks to
these mitigation efforts, Corona now recovers more plastic than its plastic
footprint.
"As a brand born at the beach and deeply connected with nature, Corona has a
responsibility to do all it can to be an ally to our environment and our
oceans," said Felipe Ambra, Global Vice President of Marketing, Corona.
"Becoming the first global beverage brand with a net zero plastic footprint is
the latest in Corona's broader ambition to help protect the world's oceans and
beaches from plastic pollution. But we can't do it alone. That's why Corona
created Plastic Reality, an augmented reality experience that allows people to
see their annual plastic footprint in their own home. Seeing your full years'
worth of plastic in your living room is truly eye-opening, and hopefully will
inspire people to reduce their personal plastic use and their impact on the
environment."
Plastic Reality users get an estimate of their annual plastic footprint after
answering some basic questions about their consumption habits. That footprint
is then visualized through colorful AR pieces of plastic that splash across the
user's physical world like seawater washing ashore. From there Plastic Reality
opens a virtual portal to a polluted beach paradise that shows how plastic
affects nature while prompting users to take action to reduce their plastic
footprint. For more information and to try Plastic Reality, visit
www.PlasticReality.com.
"Corona is setting a high bar for the industry. Their ongoing product redesign
efforts will progressively eliminate the plastic they don't need, and their
investment in Mexico Recicla goes well beyond what is required to address their
current plastic footprint, the plastic lost to nature. We congratulate Corona
for reducing plastic usage, and strengthening collection and recycling
infrastructure in Mexico, without which the vision of a circular economy would
not be possible," said Irene Hofmeijer, Senior Managing Consultant for Plastics
at South Pole.
Corona's net zero plastic achievement is another step in the brand's long-term
journey to eliminate its plastic footprint entirely. The Corona Plastic-Free
Challenge [https://www.100accelerator.com/en/challenges/corona ] looks for
passionate entrepreneurs from across the globe to help Corona find new ideas or
technologies that can reduce or eliminate more plastic from the supply chain.
Additionally, Corona is investing in the redesign of key products. For example,
100% of Corona export volume for cans will be free of plastic rings by the end
of the year.
"We welcome this first important step by Corona towards the complete removal of
plastic from their supply chain," said Richard Hill, CEO of Ocean Generation.
"This net zero plastic footprint accreditation demonstrates Corona's
recognition of the plastic footprint their products leave on the planet and the
series of practical steps they are starting to take in mitigation. We look
forward to working with Corona to achieve their ultimate aim of leaving no
plastic in nature."
These efforts build on Corona's longstanding commitment to help protect the
world's oceans and beaches from plastic pollution. So far, Corona has conducted
over 1,400 clean-ups, engaging over 68,000 volunteers, and collecting plastic
waste from more than 44 million square meters of beach – for further
information see
About Corona
Born in Mexico, Corona is the leading beer brand in the country, the most
popular Mexican beer worldwide exported to more than 180 countries. Corona
Extra was first brewed in 1925 at the Cervecería Modelo in Mexico City. Corona
is a pioneer in the beer industry by being the first to use a transparent
bottle showcasing its purity and high quality to the world. The artwork found
on the bottle is painted, highlighting our commitment to quality in our
packaging and our Mexican heritage. No Corona is complete without the lime.
Naturally adding character, flavor and refreshment, the lime ritual is an
integral part of delivering an experience that is truly unique to Corona. The
brand is synonymous with the beach and celebrates time outdoors. It invites
people to pause, relax and enjoy the simple pleasures of life.
Corona has an ongoing commitment to plastics. Since its partnership with Parley
in 2017 has had great impact, over accomplishing its mission to protect 100
islands before 2020, as well as deploying a constant global clean up effort.
The brand has ambitious sustainability goals outside of plastic too.
Recently, Corona launched 'The barley pack' piloting a new technology that
turns barley remains into paper packaging to reduce waste.
More than 60% of Corona's global glass volume in Mexico is returnable, and a
recent expansion of this into Germany, the brand has plans to scale up
returnable bottle across different regions in the near future and reutilize all
its bottles.
About South Pole
South Pole is a leading project developer and provider of global climate
solutions, with 500 experts in 18 offices worldwide. South Pole has worked with
over 1,000 companies and organizations on their climate and sustainability
journeys, helping them reduce their impact on the climate while mitigating risk
and creating value. Its expertise covers project finance, climate risk
analysis, and the development of environmental commodities, like carbon,
plastic and renewable energy credits. South Pole has mobilised climate finance
to nearly 1,000 projects responsible for removing, reducing, or avoiding over
100 million tonnes of CO2e to date. For more information, visit
www.southpole.com or follow us on LinkedIn, Twitter, and Facebook.
About Anheuser-Busch InBev
Anheuser-Busch InBev is a publicly traded company (Euronext: ABI) based in
Leuven, Belgium, with secondary listings on the Mexico (MEXBOL: ANB) and South
Africa (JSE: ANH) stock exchanges and with American Depositary Receipts on the
New York Stock Exchange (NYSE: BUD). Our Dream is to bring people together for
a better world. Beer, the original social network, has been bringing people
together for thousands of years. We are committed to building great brands that
stand the test of time and to brewing the best beers using the finest natural
ingredients. Our diverse portfolio of well over 500 beer brands includes global
brands Budweiser(R), Corona(R) and Stella Artois(R); multi-country brands
Beck's(R), Hoegaarden(R), Leffe(R) and Michelob Ultra(R); and local champions
such as Aguila(R), Antarctica(R), Bud Light(R), Brahma(R), Cass(R), Castle(R),
Castle Lite(R), Cristal(R), Harbin(R), Jupiler(R), Modelo Especial(R),
Quilmes(R), Victoria(R), Sedrin(R), and Skol(R). Our brewing heritage dates
back more than 600 years, spanning continents and generations. From our
European roots at the Den Hoorn brewery in Leuven, Belgium. To the pioneering
spirit of the Anheuser & Co brewery in St. Louis, US. To the creation of the
Castle Brewery in South Africa during the Johannesburg gold rush. To Bohemia,
the first brewery in Brazil. Geographically diversified with a balanced
exposure to developed and developing markets, we leverage the collective
strengths of approximately 164,000 employees based in nearly 50 countries
worldwide. For 2020, AB InBev's reported revenue was 46.8 billion USD
(excluding JVs and associates).
About Ocean Generation
Ocean Generation combines a decade-long experience of science and storytelling
with the fresh energy of a youth collective. Starting with 'A Plastic Ocean'
documentary – praised by Sir David Attenborough as "one of the most important
films of our time" – Ocean Generation is now growing an inclusive global
movement to tackle Ocean threats.
They are dedicated to building a world where the Ocean is freed from human
threats within a generation; to restore a healthy relationship between humanity
and the Ocean. "As the first generation to deeply understand Ocean issues,
we're also the last generation who can stop them. We are the Ocean Generation."
Photo - https://mma.prnewswire.com/media/1528357/Corona_Net_Zero_Plastic_1.jpg
Photo - https://mma.prnewswire.com/media/1528358/Corona_Net_Zero_Plastic_2.jpg
Logo - https://mma.prnewswire.com/media/1528355/Corona_Logo.jpg
SOURCE: Corona
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