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BEIJING, June 24, 2021 /PRNewswire=KYODO JBN/

China Media Group (CMG) and Kuaishou held a joint press conference officially

announcing a short video strategic partnership on Tokyo 2020 Olympics Games and

the Beijing 2022 Winter Olympics. Kuaishou now holds the official broadcasting

rights for Tokyo 2020 Olympics and Beijing 2022 Winter Olympics. Kuaishou is

the first short video and live-streaming platform globally to become an

official broadcaster of the Olympics Games.

Su Hua, CEO of Kuaishou Technology, emphasised at the conference that Kuaishou

remains true to its beginning aspirations of recording and sharing life

stories. He also notes that it's an honor for Kuaishou to be able to document

and enjoy the Olympic Games with all users. As a pioneer since 2011,  Kuaishou

has provided internet users globally the opportunity to record and share their

life stories. The platform witnessed the growth and development of various

aspects of society and gradually became a base for modern day social media

platforms. Presently Kuaishou has 1 billion monthly active users from all

around the globe. People from different countries of varying ages and diverse

lifestyles get to interact with and learn from each other. Kuaishou was chosen

as its principles and communities are in alignment with the spirit of the

Olympic Games.

Su also mentioned that Kuaishou's multiple successful partnerships with CMG has

allowed for Kuaishou to explore new ways to allow users to enjoy a more

convenient participation experience for large scale events. For example, the

parade was first live-streamed from multiple angles during the 2019 National

Day celebration, which garnered over 1 billion views. Furthermore, CCTV's 2020

New Year's Gala debuted a new Kuaishou interactive feature of "videos+likes."

The new feature gathered over 63.9 billion interactions - defined as user

comment and sending red packets - and even setting a new record of number of

likes for an event. The feature has influenced users to now watch the New

Year's Gala on dual screens for a boosted experience.

Kuaishou is confident in providing top quality broadcast of the games as the

platform is home to thriving sports communities and has much experience in

hosting broadcasts about major sporting events. According to Su, there are

nearly 50,000 high-quality sports content creators and 150 million users who

are sports fans on Kuaishou. Currently, the sports content on Kuaishou covers

sports like football, basketball, boxing, snooker, racing, extreme sports, and

outdoor sports. In March, Kuaishou even became the official livestream and

short video partner of the Chinese Basketball Association (CBA). The total

views of the live streams during the 2020-2021 season reached a high of 810

million and achieved over 360 million interactions. Kuaishou users have also

repurposed content from the live stream to create meaningful and enriching

content of their own, indicating an extremely successful event.

For the Olympic Games partnership, Kuaishou announced plans to make use of its

unique product capabilities and technological expertise to create a series of

interactive features that can allow users to participate virtually as part of

the Olympics. At the same time, Kuaishou is committed to improve its

promotional methods of the games, to explore different angles of capturing the

games and ensure full coverage of all events. Kuaishou will work with CMG in

hopes of producing the most interactive experience with extensive coverage of

the Olympic Games in history.

Source: Kuaishou Technology