Tadej Pogacar's outstanding victory at the Tour de France strengthens the recognition of Slovenia as a country of top athletes

Slovenian Tourist Board

2021/7/22 12:29



Tadej Pogacar's outstanding victory at the Tour de France strengthens the recognition of Slovenia as a country of top athletes and a destination for a variety of active experiences


LJUBLJANA, Slovenia, July 20, 2021 /PRNewswire=KYODO JBN/ --


Top athletes and ambassadors of Slovenian tourism, including cycling aces Tadej

Pogacar and Primoz Roglic, are making a key contribution towards increasing the

attention of the world - including media, sports fans and the consumer - and

strengthening Slovenia's reputation as a destination for outstanding active

experiences in nature and the great outdoors. To celebrate the latest occasion,

the Slovenian Tourism Board (STB) has released a new promotional video starring

Pogacar and Roglic.


The second overall consecutive victory of Tadej Pogacar, Matej Mohoric's two

stage victories and Primoz Roglic's hearty fight at this year's Tour de France

have contributed to the extraordinary growth of Slovenia's recognition as a

cycling superpower in the world. The STB, which strengthens the recognition of

Slovenia as a country of top athletes, a destination for active holidays and a

host of major sporting events, also this year carried out an extensive

communicational campaign and a number of promotional activities.


The STB has launched a series of videos, including Tour de France's Tadej

Pogacar and Primoz Roglic. In the video

[https://www.youtube.com/watch?v=dERHUDL-JEw], Primoz and Tadej go head-to-head

to discover their knowledge of the country and inspire viewers to test their

knowledge as well.


On the official Slovenia.info website, a dedicated cycling hub is now live,

entitled Why Slovenia is synonymous with the Tour de France? [


In addition to the stories of Primoz Roglic [


and Tadej Pogacar [


and a number of other cycling content has been added, such as Ten reasons for a

cycling adventure in Slovenia [




The following links take you to some of the STB's latest content, highlighting

the diverse tourist offering for cycling enthusiasts in Slovenia: The most

beautiful biking trails [

https://www.slovenia.info/en/stories/the-most-beautiful-biking-trails], Juliana

Bike – a touring cycling experience in the Julian Alps [


Bike Slovenia Green - your sustainable choice of exploring Slovenia by bike [


Brezze around Slovenia by e-bike [

https://www.slovenia.info/en/stories/breeze-around-slovenia-by-e-bike], Get to

know the cycling side of Slovenia [


My way of exploring Slovenian towns and cities by bicycle [

https://www.slovenia.info/en/stories/explore-cities-by-bicycle], Around

Slovenia by bike or on foot [


Discover the beauty of Slovenia on foot or by bike [


Go underground by bike and kayak [

https://www.slovenia.info/en/stories/go-underground-by-bike-and-kayak], Cycling

among vineyards [ https://www.slovenia.info/en/stories/cycling-among-vineyards].


Source: Slovenian Tourist Board