Experience The Future Of Cinema, As Campari Creates The First Short Film Made With Artificial Intelligence Inspired By The Creative Genius Of Fellini
PR90766
MILAN, July 21, 2021 /PRNewswire=KYODO JBN/ --
Campari returns with new Red Diaries 2021 project: Fellini Forward, an ode to
Federico Fellini
Campari[ http://www.campari.com/red-diaries-fellini-forward ], the iconic
Italian aperitif, announces the return of Campari Red Diaries[
https://bit.ly/Campari-Red-Diaries-Fellini-Forward ] with Fellini Forward; a
pioneering project exploring the late Federico Fellini's creative genius using
new technology and machine learning to emulate the works of one of the greatest
filmmakers of all time in a new and unique short movie set in Rome. A
one-of-a-kind documentary following the process will be launched at Venice Film
Festival on the 7th September and New York Film Festival on the 29th September.
The documentary will then be released on an on-demand (SVOD) platform in
selected markets allowing everyone to explore the future of cinema and
creativity.
Since its creation, Campari has pushed the boundaries of creativity to go
beyond the norm, unlocking the passions and talents of artists across different
fields in the path to creation. From world famous names, through to young and
emerging talents, the relationship between Campari and the arts, especially
cinema, has grown strong over the years. Having worked on an advertisement with
Federico Fellini, for one of his few brand collaborations in 1984, in 2021
Campari Red Diaries: Fellini Forward continues the brand's legacy, marrying
both creativity and innovation within the cinema industry with the most
forward-looking technology. Thanks to a team of experts from production and
innovation studio UNIT9, dedicated Artificial Intelligence tools were explored
and developed to unearth Federico Fellini's creative genius in ways that had
never yet been attempted until now. Francesca Fabbri Fellini, Fellini's niece,
was involved in the project from the start together with Directors Zackary
Canepari and Drea Cooper (documentary), Maximilian Niemann (short film) and
wider crew, introducing them to some of Fellini's key colleagues, sharing
counsel and first-hand knowledge of her uncle as well as contributing to the
casting, costume design and script writing for the short film. This seamless
collaboration between human and Artificial Intelligence showcases how the
sentimental and the rational, the emotional and data-driven can come together
to create a brand-new piece of art.
On the project Francesca Fabbri Fellini comments: "My Uncle Federico was
original in his ways of representing life using dream-like elements as his
means of communication. I think a project like this is a perfect way to honour
his legacy. Though he took much inspiration from his past, he was always
looking ahead. A similar approach was taken for this project with Campari; it
is rooted in heritage yet is futuristic with the use of Artificial
Intelligence."
Throughout the process, original members of Fellini's crew were involved and
consulted, providing key insights on the Maestro's oeuvre. This included
Fellini's camera operator Blasco Giurato (The Clowns, 1970), his three-time
Oscar winning set designer Dante Ferretti (Orchestra Rehearsal, 1978; City of
Women, 1980; And the Ship Sails On, 1983; Ginger and Fred, 1986; The Voice of
the Moon, 1990) and Luigi Piccolo, Director of Sartoria Farani, a renowned
Italian tailor shop which holds restored costumes from some of Fellini's
greatest films including Satyricon (1969), The Clowns (1970) and Amarcord,
(1973). Each were conferred to define what in the endeavour could or could not
be perceived as Felliniesque. The result culminated in a fascinating short
movie, set in the heart of Rome that explores Fellini's life and dreams with
distinctive signature characters and arrangements throughout.
Documentary Director duo ZCDC, Zackary Canepari and Drea Cooper, captured the
making of this short film, inviting significant experts of Artificial
Intelligence and creativity Marcus du Sautoy and Dr. Emily L. Spratt to join
the set to share their opinion on the ground-breaking initiative. Hava Aldouby,
Art Historian and Fellini expert as well as Anita Todesco, Galleria Campari
curator were also consulted, providing an eclectic view on the subject at hand
sparking debate around the role Artificial Intelligence can play in creativity
and beyond.
Marcus du Sautoy, Artificial Intelligence & Creativity Expert says: "We should
see Artificial Intelligence as an extraordinary collaborator; it's a new tool,
like Galileo getting a telescope and being able to see further into the
universe than ever before. Artificial Intelligence is a tool that allows us to
analyse data at a scale that humanly, we can't possibly match. In this project,
one of the Artificial Intelligence' greatest accomplishments was taking
Fellini's films and analysing each, frame by frame. Using this tool in the
creative industry is an extremely exciting step forward and will assist in
finding ideas that we are currently missing - Artificial Intelligence can help
us break our own moulds to create new stories."
Through the Campari Red Diaries 2021 Fellini Forward project, Campari aims to
continue the legacy of innovation and creativity set out by its founders,
inspiring future generations and creatives across the globe to unlock their own
passions. Campari has also created a unique apprentice programme with students
involved in the Fellini Forward futuristic projects from all over the world
including Centro Sperimentale di Cinematografia (CSC) in Italy, The American
Film Institute in Los Angeles and The International Academy of Audio-visual
Sciences (CSIA) in Switzerland to explore the creative genius of Fellini, using
the Artificial Intelligence technology and speaking to key members of the film
crew at each stage of production to see first-hand how human minds collaborated
with Artificial Intelligence to create the short film. "When on set for the
shooting, I really felt that the locations, the atmosphere and the characters
were Felliniesque! The most inspiring part of this project was the process
itself. From start to finish, I saw a build-up of magic and fantasy that rang
so true to the Maestro himself and his art" says Giulia Bonomelli, a Production
Design graduate from CSC. Andrea Munafo, a Photography major adds "It was
interesting to see how Artificial Intelligence could work side by side with
human thinking. I still think that without a human touch, cinema could not
exist."
Jean Jacques Dubau, Head of Marketing, Campari Group comments: "We are so
pleased to be back with our Campari Red Diaries project in 2021, honouring the
creative legacy of one of the greatest filmmakers of all times, Federico
Fellini. At Campari we look to push the boundaries of innovation in creativity
and have done so for over 160 years, with a view to leave a lasting legacy for
future generations inviting them to explore their Red Passion, the urge of
creativity that cannot be ignored. We hope that the endeavour of Fellini
Forward will transport people in the past, and in the future, exploring
creative genius in brand new ways, while enjoying an iconic Campari cocktail
such as the Negroni."
Fellini Forward will be premiered at Venice Film Festival with a red-carpet
event on the 7th September followed by a North American launch at New York Film
Festival on the 29th September. The documentary will be available for everyone
to view shortly after on an on-demand (SVOD) platform in selected markets.
Please follow Campari's social media channels for further information
@campariofficial.
To get a sneak peek behind the scenes of Fellini Forward, view the teaser video
on YouTube here: https://bit.ly/Campari-Red-Diaries-Fellini-Forward
#Campari #RedPassion #RedDiaries #FelliniForward
www.campari.com
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NOTES TO EDITORS
ABOUT CAMPARI RED DIARIES
In 2017, Campari continued this legacy, working with world class talent and
award-winning directors to create a series of iconic commercial and short
movies as a means of communication, with the creation of Campari Red Diaries.
Since the launch of the platform, Campari has worked with a high calibre of
actors such as Clive Owen, Zoe Saldana, and Ana de Armas to bring to life the
work of some of the world's best directors alive, including Paolo Sorrentino,
Stefano Sollima and Matteo Garrone and this year, with this project the brand
is taking it even further, collaborating with Documentary Director duo ZCDC to
explore and pay homage to the creative genius of the late Federico Fellini,
hand in hand with the latest new technologies of Artificial Intelligence.
ABOUT CAMPARI
Campari, the iconic, unforgettable Italian red spirit sitting at the heart of
some of the world's most famous cocktails. Campari was founded in Milan in 1860
by Gaspare Campari, and pioneered by his son, Davide, who created something so
distinctive and revolutionary that its secret recipe has not been altered
since. Vibrant red in colour, Campari's unique and multi-layered taste is the
result of the infusion of herbs, aromatic plants and fruit in alcohol and
water. As well as being unique and distinctive, Campari is extremely versatile,
offering boundless and unexpected possibilities. As a source of this passionate
- inspiration since its creation seen through its founders' creative genius,
artists in different fields and the world's best bartenders, Campari stimulates
your instincts to unlock your passions, inspiring limitless creations.
ABOUT CAMPARI GROUP
Campari Group is a major player in the global spirits industry, with a
portfolio of over 50 premium and super premium brands, spreading across Global,
Regional and Local priorities. Global Priorities, the Group's key focus,
include Aperol, Appleton Estate, Campari, SKYY, Wild Turkey and Grand Marnier.
The Group was founded in 1860 and today is the sixth-largest player worldwide
in the premium spirits industry. It has a global distribution reach, trading in
over 190 nations around the world with leading positions in Europe and the
Americas. Campari Group's growth strategy aims to combine organic growth
through strong brand building and external growth via selective acquisitions of
brands and businesses. Headquartered in Milan, Italy, Campari Group owns 22
plants worldwide and has its own distribution network in 21 countries. Campari
Group employs approximately 4,000 people. The shares of the parent company
Davide Campari-Milano N.V. (Reuters CPRI.MI - Bloomberg CPR IM) have been
listed on the Italian Stock Exchange since 2001. For more information:
http://www.camparigroup.com/en Please enjoy our brands responsibly.
ABOUT UNIT9
Making brands famous since '97, UNIT9[
] is a global innovation partner with the sole mission of creating astounding
experiences at the intersection of world-class creativity, cutting-edge
technology and impeccable craftsmanship. Built from a multidisciplinary team of
visionaries, they are experts in experience and skilled across: Artificial
Intelligence, Virtual and Hybrid experiences, Augmented Reality, Film &
Animation, Product Design, Experiential, Emerging Technologies, Digital, Gaming
and Experience Design. It's why AdAge crowned them Production Company of the
Year in 2019 and Campaign anointed them Tech Company of the Year two years
running in 2020 and 2021. From drawing on mountains with Twitter-controlled
robots to deepfaking Lionel Messi and creating a 5G-enabled AR red carpet
dress, UNIT9 are forever learning, testing, building and making, and have been
at the bleeding-edge of innovation for over two decades. 200 people, 5 offices,
9 time-zones: One company, One Goal: Make Incredible Work.
DOCUMENTARY KEY CREDITS
Directors, Drea Cooper, Zackary Canepari
Producers, Gary Kout, Harry Starkey-Midha
Executive Producers, Adam Dolman
Editor, Toby Conway-Hughes
Director of Photography, Michael Paleodimos
Composer, Matthew Joynt
Assistant Producer, Joe Youens
Presenter, Campari
Contributors, Francesca Fabbri Fellini, Anita Todesco, Professor Marcus du
Sautoy
Maximilian Niemann, Marc D'Souza, Dr. Emily L. Spratt, Hava Aldouby, Dante
Ferretti, Andrea Munafo, Giulia Bonomelli
SHORT FILM KEY CREDITS
Director, Maximilian Niemann
Producer, Harry Starkey-Midha
Editor, Alex Burt
Composer, Jascha Viehl
Director of Photography, Jalaludin Trautmann
Costume Designer, Danielle Ciancio
Production Designer, Laura Pozzaglio
CAST
Young Fellini, Simone Coppo
Woman In Red, Neva Leoni
Admiral, Hal Yamanuochi
Woman In Fur/Lioness, Cetty Arancio
Laughing Woman/Peacock, Evelina Meghnagi
Penguins, Luca Massaro, Valerio Malorni, Pietro Romano
Elephant, Zagor Borghesi
Band Musicians, Marco Carboni, Giancarlo Greco, Gebremeskek D Yemane
Clowns, Ilaria Cecere, Francesco Rivista
Barman, Vincenzo Iantorno
Old Fellini, Mariano Aprea
Fellini's Assistant, Nav Ghotra
DIGITAL PRODUCTION / AI DEVELOPMENT
Creative Director, Maximilian Niemann
Project Director, Marc D'Souza
Executive Producer, Martino Butti
Producer, Yi Nong Dong
Project Manager, Piotr Przygoda
Creative Concept, Davide Bianca
Screenwriter, Eros Tumbarello
Technical Lead, Andrew Oaten
Technical Director, Maciej Zasada
Art Director, Karol Goreczny
UX Designer, Matt Silverstein
Sound Development, Jascha Viehl
3D Director, Sandeep Kamal
PROJECT CREDITS
Creative agency, WT
Production & Artificial Intelligence Development, UNIT9
Global PR Strategy, Hill+Knowlton Strategies
Digital Creative Agency, We Are Social
Photography, FM
Source: Campari
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