Violette becomes Guerlain Creative Director of Makeup
PR90780
PARIS, July 23, 2021 /PRNewswire=KYODO JBN/--
With her creativity, daring, Parisian chic, eye for high standards and genuine
sense of commitment, Violette seemed destined to join a House synonymous with
French beauty and constant innovation, still emphasizing modernity despite
being over 190 years old.
To view the Multimedia News Release, please click:
https://www.multivu.com/players/uk/8929251-violette-becomes-guerlain-creative-director-of-makeup/
"My story with Guerlain is really the story of my femininity… As a little girl,
Meteorites with its little pastel-coloured pearls for the complexion had a real
aesthetic impact on me. I'd stare at the box fascinated, I couldn't wait to
become a woman… I pictured myself at my dressing table putting on lipstick,
perfume and dipping a brush into these incredible Meteorites. Today, I've been
invited to write the next chapter in Guerlain's history as Director of Makeup.
That's the magic of beauty."
Of Guerlain, Violette says: "Guerlain is a woman! A modern Empress… and a
Parisienne, right down to her fingertips. I'm so happy to be joining an iconic
House with such a rich heritage, where I can pass Guerlain's values in makeup
on to a new generation and share it with those who, no matter their gender,
celebrate beauty today and will celebrate it tomorrow.
As a pioneer, the Guerlain House must show commitment by becoming
environmentally involved and engaging with femininity in broad and diverse way."
When it comes to Violette's philosophy "the sky's the limit", or in other words
"nothing's impossible". As a young woman she's made a place for herself within
the makeup world. And as a French woman she gained recognition in the United
States within just a few months of moving there on a whim in 2015 (her
astrological sign is Aries, which explains her tenacity and taste for risk).
She has collaborated with major houses since the beginning of her career
(namely with Dior as a Makeup Designer and more recently with Estée Lauder,
where she held the post of Global Beauty Director at just 33 years old.)
Violette has succeeded in making a name for herself – a first name at that –
thereby inscribing her work into the annals of contemporary beauty. Her world
is a unique and fertile one, where her spontaneous creativity, Parisian
sensibilities, masterful techniques and love of art are blended together.
"Just like Guerlain, I think of art as an inexhaustible source of inspiration.
I'm used to saying that art is the love of my life."
Her portfolio is filled with thousands of images from collaborations with
renowned magazines including Vogue, Harper's Bazaar, W Magazine, T Magazine,
Dazed, Teen Vogue and Elle. And while fashion photography may be her playground
of choice, she knows better than anyone else that makeup is nothing if not the
art of bringing out the beauty in each and every one of us. With many followers
across social media (namely 400k followers on Instagram) she created her own
Violette_fr YouTube channel 6 years ago to share makeup tutorials and beauty
snapshots.
For a woman who applies makeup with such effortlessness and ease, sharing her
experiences with a passionate community of fans was instinctive. Which is why
she launched her own line of makeup in April 2021, named quite naturally
VIOLETTE_FR.
Today, Guerlain and Violette will start writing a new chapter in the history of
beauty. As a duo.
Laura Durr – International PR and E-PR Manager ldurr@guerlain.fr
Laureen Baldacchino – International PR & E-PR Officer lbaldacchino@guerlain.fr
Logo: https://mma.prnewswire.com/media/1578555/GUERLAIN_PARIS_Logo.jpg
Photo:
https://mma.prnewswire.com/media/1578556/GUERLAIN_Violette_Creative_Director.jpg
Contacts:
UK: Joanna Sophia Rash
PR Manager
jrash@guerlain.fr
USA : Alexa Cohen
Senior Manager, Communications & Makeup
Alexa.Cohen@lvmhuspc.com
SOURCE: GUERLAIN
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