Johnnie Walker Launches New Keep Walking Campaign To Get The World Moving Again
PR92100
LONDON, Oct. 4, 2021 /PRNewswire=KYODO JBN/ --
Johnnie Walker, the world's number one Scotch Whisky[1] wants to inspire people
to Keep Walking towards a more positive future with the latest chapter in its
iconic global campaign.
The brand's famous Keep Walking advertising has been inspiring people around
the world with a message of progress and positivity for more than 20 years and
this latest chapter begins as the world gradually reopens after a difficult 18
months.
Leading the way is a TV and digital ad featuring an energetic and vibrant
'Anthem' that seeks to get people back on their feet and moving again – as they
start to socialise with confidence. The new Anthem is an infectious, feel good
mash-up of famous songs all about walking that has been created to put a spring
in people's step as they head back into the world once again. The mash-up
includes samples of songs including Run DMC and Aerosmith's Walk this Way,
Loretta Lynn's version of the iconic These Boots Are Made for Walking and Lou
Reed's 1970s' classic Walk on the Wild Side.
Alongside the Anthem, Johnnie Walker will unveil epic city takeovers,
projecting inspiring quotes from cultural trailblazers, over city skylines and
cultural hotspots around the world. The quotes from the likes of Grace Jones,
Mark Twain and Ayrton Senna will be seen across New York City, Mexico City,
Cape Town, Tokyo and Bangkok amongst others.
For over two centuries Johnnie Walker has been committed to a spirit of
progress and moving forward; with this new Keep Walking instalment the brand
wants to help inspire people to take their own next step by reflecting the
energy, words and thoughts of cultural icons and pioneers who share that
spirit.
Julie Bramham, Johnnie Walker Global Brand Director, said: "Johnnie Walker has
always been defiantly optimistic and a beacon of progress - that's what Keep
Walking is all about.
"Keep Walking is two little words that say so much about positivity,
possibility and resilience. After everything we've all been through in the past
few years, we can't imagine a time in recent history when those sentiments
could be more relevant."
The campaign will also see a series of local partnerships that will drive
tangible actions that 'walk the walk'. In 20+ countries around the world
change-makers and artists like DJ Alok (Brazil), CL (Korea) and Alfonso Herrera
(Mexico) will join forces with Johnnie Walker to help reinvigorate social
spaces like bars, clubs and venues as the world begins to reopen.
The campaign launch comes just weeks after Johnnie Walker opened the doors to
its new landmark visitor attraction, Johnnie Walker Princes Street, in the
heart of Edinburgh, Scotland, giving people a unique and immersive way to
experience whisky and socialise together again in the brand's homeland.
It also follows $100m of investment from parent company Diageo over the past 18
months to help pubs and bars post-pandemic recovery, supporting jobs and
communities around the world through their Raise The Bar programme.
1. IWSR 2020.
Assets:
Anthem YouTube: https://youtu.be/0TlpDQjqB1k
Anthem video: https://app.box.com/s/9hfavfdm30dnh9c4gb6ftnv7jxhelxju
More images: https://app.box.com/s/ct4xbr8uubbpwb9x0x3o07287wi2coxx
Photo - https://mma.prnewswire.com/media/1640916/Johnnie_Walker_Keep_Walking.jpg
Source: Johnnie Walker
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