Fruit So Close To Nature, Nature Wants It Back
PR92131
SINGAPORE, Oct. 7, 2021 /PRNewswire=KYODO JBN/ --
-- Dole's latest campaign launches 'Zero Added Sugar' Fruit Bowls(R) in Asia
The Food & Beverage Group of Dole Sunshine Company (Dole) launches new Fruit
Bowls(R), a convenient healthy snack with Zero added sugar, with a new
integrated campaign rolled out in different parts of Asia. As a snack, Fruit
Bowls is so close to natural fruit that nature will want it back. The campaign
depicts unsuspecting Fruit Bowl eaters as wildlife – a panda, gorilla, and bear
– infiltrate home, office, and parks in a quest to take their snack back.
Logo - https://mma.prnewswire.com/media/152677/dole_packaged_foods_logo.jpg
The three spots – conceptualized and shot by the Grey Group – put a humorous
spin on the importance of natural ingredients for Dole. As an office worker
dodges a gorilla (https://c212.net/c/link/?t=0&l=en&o=3313142-1&h=4110482702&u=https%3A%2F%2Fyoutu.be%2FrnlwiYUrvGw&a=gorilla),
fights off a bear (https://c212.net/c/link/?t=0&l=en&o=3313142-1&h=554761783&u=https%3A%2F%2Fyoutu.be%2FHKJ8JcP3U9k&a=bear) and
an unsuspecting home snacker is pursued by a panda (https://c212.net/c/link/?t=0&l=en&o=3313142-1&h=2030346397&u=https%3A%2F%2Fyoutu.be%2FS4NmsPGMX9A&a=panda),
consumers are alerted to the fact that these snacks may be a little too
close to nature and to expect surprises.
"As part of Dole's Promise of bringing prosperity to People and the Planet we
are committed to delivering fruit as close to nature as possible, even when its
packaged," says Rupen Desai, Global CMO for Dole Sunshine Company. "The team at
Dole and Grey had a lot of fun bringing these ideas to life as we celebrate and
showcase product uniqueness in a different light."
This step towards all-natural ingredients and a commitment to clean labels
brings Dole closer to fulfilling its Promise of zero processed sugar in their
products by 2025.
"Healthy snacking is on the rise across the region as appetite for small bites
replaces larger meals, as consumers look for healthier and more nutritious
foods. Foods and snacks close to nature deliver on this shift in eating
habits", says Aashim Malhotra, Vice President and Managing Director APAC
Region, Dole Sunshine Company - Food and Beverage Group. "Reaching for a Fruit
Bowl that even wildlife would covet sends a clear message of a snack as close
to nature as we believe you can get."
"Because the Dole team has such a clear and inspiring purpose, we were able to
engage teams from across the global network to find the simplest and most
inspiring idea," says John Patroulis, Global Chief Creative Officer, GREY.
"Dole is working to do great things in the world, we're excited to be part of
that mission."
See the spots here {gorilla (https://c212.net/c/link/?t=0&l=en&o=3313142-1&h=682267795&u=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DRdFnjPEhCY8&a=gorilla), bear (https://c212.net/c/link/?t=0&l=en&o=3313142-1&h=978564783&u=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DkUk75KMBrg4&a=bear) and panda (https://c212.net/c/link/?t=0&l=en&o=3313142-1&h=2819944623&u=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DUctBq8fUBtM&a=panda)} and learn more about Dole's commitments at DoleSunshine.com.
About The Dole Sunshine Company
The name Dole Sunshine Company is used to represent the global interests and
combined efforts of Dole Asia Holdings, Dole Worldwide Packaged Foods and Dole
Asia Fresh. Dole Sunshine Company is not an actual business entity and does not
operate as such in any country or region. For more information on Dole Sunshine
Company, please visit DoleSunshine.com (https://c212.net/c/link/?t=0&l=en&o=3313142-1&h=1440433331&u=https%3A%2F%2Fwww.dolesunshine.com%2F&a=DoleSunshine.com).
About the Dole Promise
In June 2020 Dole announced The Dole Promise (https://c212.net/c/link/?t=0&l=en&o=3313142-1&h=2468202166&u=https%3A%2F%2Fwww.businesswire.com%2Fnews%2Fhome%2F20200630005347%2Fen%2FDole-Announces-its-Promises-Bringing-Interdependent-Prosperity-to-People-and-the-Planet&a=The+Dole+Promise), with its three pillars around nutrition, sustainability and the creation of
shared value.
Better for People: Access to sustainable nutrition for 1 billion people by
2025, moving towards zero processed sugar in all Dole Packaged Foods products
by 2025.
Better for Planet: Working towards zero fruit loss from Dole farms to markets
by 2025, aiming for zero fossil-based plastic packaging by 2025. Working
towards net zero carbon emissions in Dole operations by 2030.
Better for all Stakeholders: Dole will continue to positively impact all
farmers, communities and people working for Dole – through its commitment to
equal opportunity, living wages, and an ever-increasing level of safety,
nutrition, and wellbeing. The company also seeks to advance human rights within
the direct operations and supply chains by building a culture of transparency
and accountability. The company also aims for a 50% increase in the value of
its business by 2025.
SOURCE Dole Sunshine Company
CONTACT: Elainn Gey, egey@peppercomm.com
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