AppGallery Commits to Providing Full-Spectrum Support, Expansion Opportunities, and Innovative Tools to Gaming Developers
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SHENZHEN, China, Oct. 23, 2021 /PRNewswire=KYODO JBN/ --
Today at its annual Huawei Developer Conference 2021 (HDC 2021)
(https://developer.huawei.com/consumer/en/hdc/hdc2021/index.html ), Huawei
reaffirmed its commitment to gaming developers in driving innovation and
business expansion, offering new technologies to create unique gaming
experiences.
Alexandre Salem, Global Director, Global Partnerships & Eco-Development
Business Department at Huawei, shared the prominent gaming trends for
developers, as well as the opportunities that AppGallery can provide to fuel
their success.
"The pandemic changed the way people view gaming as a mainstream form of
entertainment, resulting in a growing momentum of mobile gaming," said
Alexandre. "We want developers to help fuel this growth."
Alex discussed how gaming turned into a US$175 billion industry in 2020, with
mobile gaming accelerating the fastest. Accounting for 48% of gaming revenue in
2020, it's up 13% from 2019.
Empowering developers for unique gaming experiences
AppGallery commits to providing gaming developers with the capabilities,
support, and opportunities they need to succeed in an increasingly competitive
environment. Alex highlighted four key pillars that provide attractive value
propositions for developers with AppGallery – scale, speed, discoverability,
and monetisation, including availability for high-touch support.
AppGallery possesses extensive distribution capabilities to over 560 million
monthly active users, providing speed through Huawei Mobile Services (HMS)
integration and with easy-to-use tools to assist in development and publication.
Leading mobile game developer Gameloft( https://www.gameloft.com/en/ ), for
example, worked with AppGallery to launch over 11 games, creating a
console-like gaming experience that led to a 70% increase in downloads in the
first three months following launch.
Supporting developers in market expansion
AppGallery offers developers the resources to increase discoverability and
develop monetisation strategies through services such as AppGallery, Petal
Search, Petal Maps, and HUAWEI Ads. AppGallery provides support in over 170
countries and regions, 6 HMS regional centres, and tailored marketing for over
5.1 million registered developers.
Playrix( https://www.playrix.com/en/ ), developer of all-time hits such as
Gardenscapes and Homescapes, partnered with AppGallery for its series of game
launches and received full end-to-end support, including implementation of HMS
Core Kits and promotions through Huawei Ads.
With over 10 years of distribution experience in China, AppGallery is also
well-placed to help international developers unlock business opportunities in
the expanding Chinese market.
"One of our underlying priorities is to offer more choice of domestic and
global apps to Chinese consumers," shared Alex. "Our extensive user base in
China and in-depth understanding of the domestic app marketplace and user
characteristics means we can help international developers identify challenges
accurately and efficiently."
About AppGallery
AppGallery is an innovative ecosystem that allows developers to create unique
experiences for consumers. Its HMS Core allows apps to integrate across
different devices, delivering a smoother experience – part of the wider "1+8+N"
strategy at Huawei.
With AppGallery, Huawei's vision is for an open, innovative platform that is
accessible to consumers while strictly protecting their privacy and
providing them with a unique and smart experience.
Source: AppGallery, Huawei
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