KKStream Shares Their Observation On Key B2B Streaming Trends In Newly-Released APAC Streaming Industry Insight Report

KKStream

 

KKStream published its 2021 2H Industry Insights Report “Streaming Applications Among APAC Companies: Trends and Case Studies”.

 

 

PR92575

 

TAIPEI, Oct. 26, 2021/PRNewswire=KYODO JBN/--

 

Inquiry KKStream received from APAC companies grew by 22% in 2021. Businesses

save an average 43% of external communication cost with KKStream's modular

streaming solution--BlendVision.

 

KKStream, the APAC leading service provider of B2B streaming technology,

published its 2021 2H Industry Insights Report "Streaming Applications Among

APAC Companies: Trends and Case Studies" today, which is based upon its

experience collaborating with major businesses to analyze the trends in B2B

streaming applications and shares how different industries can grow their

businesses through leveraging streaming solutions. The Report includes three

case studies, introducing how key Taiwanese companies adopt streaming solutions

in external communication for improved competitiveness in the wave of digital

transformation, and the key factors to their success.

 

Companies benefit the most by leveraging streaming solution in Customer and

Channel Relations(CR)

 

KKStream's data from 2020 to 2021 shows that companies can save an average 43%

in costs after switching from offline events to online streaming for external

communications, with Customer and Channel Relations(CR) related communications

benefiting the most. For example, live streaming a business development event

online would avoid any constraints in geographic distance or venue size. By

doing so, businesses can increase the frequency of communications, and

significantly reduce cost and effort on venue, food and beverage, and travel

expenses. KKStream also observed that companies tend to rely on streaming

solutions in managing Investor Relations(IR), Customer and Channel Relations

(CR), and Public Relations(PR).

 

Four key advantages of streaming solutions allow businesses to solve offline

communication pain points, and yield greater benefits from online and hybrid

events.

 

Based on years of experience in providing B2B streaming services, KKStream

shares four popular streaming features among businesses: access management and

content protection; simulive streaming; live chat and poll, and livestream

replay (live to VOD). Information security is the key factor companies take

into consideration when deciding a streaming solution, KKStream's BlendVision

streaming solutions offer information security features such as permission

management, watermarking, and DRM content encryption technology, alleviating

security concerns for business.

 

KKStream also discovered that 65% of companies prefer to apply simulive

streaming in their live events, in which a part of the event is pre-recorded

and goes through post-editing, to provide better audiovisual quality through

post-production technology and create an experience comparable to offline

events. 73% of companies use chatroom and polling features in their online live

events, while 90% of event organizers would allow the livestream to be replayed

in order to increase interaction and create The Long Tail Effect. Compared to

offline events, these features allow streaming events to become more effective

at driving results.

 

High-quality streaming solution satisfies multi-purpose communications and

security demands, driving 16% YoY market growth

 

The pandemic overturned how companies plan and execute external communications,

and expectations from their target audience have also changed. With the public

becoming more familiar with the digital low touch "new normal", video streaming

applications evolved from being what companies "need" to what they "must do".

In 2021, KKStream witnessed 22% growth in the demands from APAC companies for

streaming solutions, and expects a 16% YoY market growth until 2025 with the

applications in Customer & Channel communication(CR) to grow most

significantly. KKStream's industry-leading streaming technology not only

supports business needs of multi-purpose communication but also maximizes the

benefits of technology with data and analytic insights gathered from audiences.

 

"The demand for streaming solutions from companies around the world has grown

significantly since 2020," said Eric Tsai, General Manager of KKStream. "We are

now seeing this trend expanding from Europe and the United States to the APAC

region. Companies from APAC are also leveraging on-demand and live streaming

solutions to create a variety of applications as restrictions continue for

offline events. We are excited to share KKStream's first-ever APAC streaming

Industry Insight Report for companies to better understand how businesses are

digitizing their communications and optimizing through data. Streaming has

allowed these companies to save time and cost while gaining greater security

protection and other benefits. We are glad to see that more APAC companies are

using enterprise-grade video streaming solutions for their external

communications to break through the constraints of space and time and reach a

global audience."

 

As business communications enter a new era, streaming technologies can support

various needs of an industry in external communications. As a result, streaming

is not only relevant to the entertainment and media industries but also plays

an important role in business communications. Companies in financial,

technology, education, and other sectors are all leveraging video streaming to

connect in new dimensions and become a leader in this fast-changing world.

 

To download the full report, please visit:

https://www.kkstream.com/cases-insights/2021-streaming-insight-report-en/

 

About KKStream

 

Founded in 2016, KKStream is the leading provider of B2B streaming service

solutions. We use cloud-based streaming, AI, and data analysis to provide

enterprise customers a complete media streaming solution and professional

consulting service. KKStream is a subsidiary of KKBOX GROUP and headquartered

in Taipei, with R&D teams located in both Taipei and Kaohsiung, and an office

in Tokyo. Our customers span across telecom operators, media companies, online

events and ticketing, online education, and home fitness. Through our

BlendVision solution, we offer "Streaming-as-a-Service" products that are both

flexible and modular to allow companies easily implement streaming technology,

and allow various industries to deliver video streaming applications in high

quality. Official website: www.kkstream.com

 

SOURCE KKStream

 

 

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   Caption: KKStream, the APAC leading service provider of B2B streaming technology,

published its 2021 2H Industry Insights Report “Streaming Applications Among

APAC Companies: Trends and Case Studies”.

 

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KKStream published its 2021 2H Industry Insights Report

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