XinChao Media strengthens Programmatic DOOH Capabilities in China with Hivestack Partnership
PR92995
SHANGHAI and Montreal, Nov. 16, 2021 /PRNewswire=KYODO JBN/ --
- Partnership to offer unprecedented scale to programmatic buyers across
China
Hivestack (https://c212.net/c/link/?t=0&l=en&o=3356116-1&h=1201603529&u=https%3A%2F%2Fhivestack.com%2F&a=Hivestack), the world's largest, independent, programmatic digital out of home (DOOH) ad
tech company today announced a major partnership with XinChao Media (https://c212.net/c/link/?t=0&l=en&o=3356116-1&h=3296589723&u=https%3A%2F%2Fwww.xinchao.com%2F&a=XinChao+Media), one of the largest elevator advertising screen providers in China, partially
owned by JD.com and Baidu. Through this new partnership, XinChao Media will
offer brands, agencies and omnichannel DSP's the opportunity to buy DOOH
inventory programmatically through the Hivestack Supply Side Platform (SSP).
The partnership enables XinChao Media to effortlessly monetize their premium
DOOH inventory programmatically via private marketplace (PMP) deals. Through
this partnership XinChao will drive additional revenue growth from programmatic
streams, from both Chinese marketers and international marketers looking to
build brand equity in China, across their unmatched array of 700,000 digital
elevator screens in 110 cities across China, serving 75.6 billion impressions
monthly.
Aileen Ku, General Manager China at Hivestack said: "We are thrilled to partner
with XinChao Media - an industry leader in digital elevator screens in China.
XinChao was born in digital, and their premium inventory covers most of the
main cities in China. This new partnership represents a seismic shift for DOOH
delivery in the region, enabling advertisers to target audiences at
unprecedented scale through programmatic activation via the Hivestack SSP."
Boris Sun, Senior Vice President at XinChao Media said: "As programmatic
digital out of home (DOOH) adoption grows across Mainland China and
internationally, we're excited to work with Hivestack, the industry pioneer for
programmatic DOOH, and offer our clients a way to drive added reach and impact
as a part of their omnichannel plans."
Troy Yang, MD, North Asia at Hivestack said: "Onboarding XinChao as one of our
first media partners in China was a milestone for Hivestack as we continue to
scale our business across North Asia. In combining XinChao's impressive scale
with Hivestack's leading programmatic technology, we can deliver incredible
outcomes for domestic and international marketers looking to reach audiences
across the region."
In 2021, marketers will spend over $13B on OOH advertising in North Asia (https://c212.net/c/link/?t=0&l=en&o=3356116-1&h=255544246&u=https%3A%2F%2Fwww.emarketer.com%2Fcontent%2Fooh-advertising-returns-china-bearing-new-opportunities&a=OOH+advertising+in+North+Asia) with $8.6B spent in China alone, making it the world's largest market for
OOH. Since its launch in January 2021, Hivestack has integrated with four of
the major media owners in China including most recently, XinChao Media, further
penetrating this vibrant ecosystem to enable programmatic DOOH transactions to
flow. As programmatic DOOH continues to drive innovation in China, 2022 will
see an exciting year for media owners and buyers alike, who can access
Hivestack's firewall-compliant technology to activate programmatic DOOH
advertising to reach and engage audiences at scale.
About Hivestack
Hivestack is the largest independent, global, full stack, marketing technology
company, powering the buy and sell side of programmatic digital out of home
(DOOH) advertising. Hivestack was founded in 2017 with headquarters in
Montreal, Canada and operates in 25+ countries across the globe. For more
information, please visit hivestack.com (https://c212.net/c/link/?t=0&l=en&o=3356116-1&h=530358944&u=https%3A%2F%2Fwww.hivestack.com%2F&a=hivestack.com) or follow us on LinkedIn, Twitter and Facebook @hivestack.
Media contact:
Liu Yang
Marketing Director, China
vivian@hivestack.com
hivestack.com (https://c212.net/c/link/?t=0&l=en&o=3356116-1&h=530358944&u=https%3A%2F%2Fwww.hivestack.com%2F&a=hivestack.com)
About XinChao Media
Xinchao Media Group Co., Ltd. is a digital technology innovation company
specialising in out of home (OOH) digital elevator advertising. As a community
media platform with a target audience of middle-class families, Xinchao Media
has so far installed 700,000 elevator smart screens in 110 cities across the
country, targeting 45,000 communities and 2 billion middle-class families every
day, and has become the common choice of more than 23,000 customers.
Media contact:
Boris Sun
VP of Digital Out Of Home, Xinchao media
sunliqun@xinchao.com
SOURCE Hivestack Inc.
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