PR94955

SINGAPORE, Mar. 14, 2022 /PRNewswire=KYODO JBN/ --

Giift, a leading provider of loyalty management solutions around the globe,

announced today that it has acquired a majority interest in Xoxoday, an

India-based fintech disruptor in the rewards, incentives, and payout space.

Giift's investment will enable Xoxoday to fuel the next stage of growth in

international markets and upgrade its technology infrastructure. Giift and

Xoxoday's strategy is to advance its technology leadership, increase market

penetration, and create the undisputed global standard for loyalty platform

technology.

Xoxoday provides an advanced and scalable infrastructure platform that enables

businesses of all sizes and industries to automate rewards, incentives, and

payouts for employees, partners, and consumers. With a first-principles

approach, the company reimagined how rewards, incentives, and payouts should

work. Today, Xoxoday enables rewards and incentives to be embedded and

integrated in the flow of work across the value chain. Since different business

contexts demand tailored solutions, Xoxoday has three SaaS offerings for the

market.

- Plum, a horizontal platform infrastructure that automates rewards, incentives,

  perks, and payouts programs.

- Empuls, a vertical platform that enables organizations to create an engaged

  workplace, where everyone is aligned, empowered, and connected through a

  continuous process of feedback and improvement.

- Compass, a platform automating and gamifying sales incentives and commissions

  for sales teams.

Giift and Xoxoday's combined technology platforms will cover the entire loyalty

value chain. It will enable both companies to enlarge their service offerings

and collectively accelerate growth globally. The Giift and Xoxoday SaaS

platforms will cover the broadest available loyalty product suite, serving

corporate programs with end-to-end loyalty technology, employee rewards and

recognition programs, sales and channel incentives, merchant loyalty programs,

and consumer incentive programs powered with a global marketplace.

Giift and Xoxoday jointly address all market segments and industries. From the

largest global corporations to mid-sized domestic entities and local merchants,

the combined platform helps attract and retain customers and incentivize

employees and partners. Furthermore, the platform is industry and geography

agnostic, with clients representing a broad array of industries including

financial services, utilities, hospitality, consumer products, real estate, and

pharmaceuticals, across the Americas, APAC, MENA, and Europe.

Co-Founder and CEO of Giift Laurent Xatart commented, "Xoxoday is a unique and

powerful loyalty platform for employee, sales, and consumer rewards. Our

partnership with Xoxoday will enable Giift to offer the most comprehensive

engagement and loyalty solution available on the market and represents a big

step forward in our mission to create the global standard for the loyalty

industry."

Sumit Khandelwal, Co-founder & CEO Xoxoday, added, "We firmly believe that

growth compounds with the right people and right partners. With Giift and Apis

Growth Fund II on board, I can only see growth upwards and onwards from here.

Giift's loyalty infrastructure and Xoxoday's rewards infrastructure, together,

cover the length and breadth of business use cases across the entire lifecycle

for employees, channel partners, and consumers."

About Xoxoday

Xoxoday is a rapidly growing fintech SaaS firm that propels business growth

while focusing on human motivation. Xoxoday offers a suite of three products -

Plum, Empuls[https://www.empuls.io/], and Compass[https://www.getcompass.ai/].

Xoxoday works with more than 2000 clients, across 10+ countries and over 2.5

million users. Headquartered in Bengaluru, Xoxoday is a 270 member strong team

with four global offices in San Francisco, Dublin, Singapore, New Delhi.

www.xoxoday.com

About Giift

Giift serves the multifaceted loyalty industry across three main functions

including Loyalty Issuance, Loyalty Exchange, and Loyalty Payment. Founded in

2013, today Giift manages 50k+ programs across 55+ countries and over 130

million users. The company is headquartered in Singapore and has offices in New

York, London, Wuhan, San Francisco, Nairobi, Beijing, Mumbai, Dubai, Lagos,

Jakarta, New Delhi, Doha, Dhaka, and Colombo. www.giift.com

About Apis Partners

The Apis Group ("Apis") is an ESGI-native global private equity and venture

capital asset manager that supports growth-stage financial services and

financial infrastructure businesses by providing them with catalytic growth

equity capital. Collectively Apis, through its team of approximately 30

professionals with deep industry expertise, manages or advises on total

committed capital from investors (including drawn and invested capital) of

US$1.2 billion. Including its headquarters in London, Apis has representation

in seven countries across Europe, North, East and West Africa, and South and

Southeast Asia. www.apis.pe

Media Contacts

Xoxoday - Janani Rangarajan: janani@xoxoday.com | +91-988-454-0050

Giift - Pascal Xatart: pascal.xatart@giift.com | +44-7470-605-095

Apis Partners - Stephanie Mullard: stephanie.mullard@apis.pe | +44-20-3653-050

Logo - https://mma.prnewswire.com/media/1162353/Giift_Logo.jpg

SOURCE: Giift